Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Genius referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time…

Unrated

GeoFli

Missoula, Montana, United States

Geofli is a cloud based service allowing users to deliver custom website content based on their visitor's exact geographic…

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GeoSensor - Geotargetting

Reading, England, United Kingdom

Naxtech is a technology company which focuses on helping businesses grow, increase profitability, while attracting new customers…

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GeoTrackers

New Delhi, Delhi, India

Geotrackers is the brainchild of a team of accomplished professionals from iit and iim, with combined experience of more than 40…

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Germin8 Social Listening

Mumbai, Maharashtra, India

Germin8 is a social media intelligence company headquartered in mumbai. Germin8 is focused on building products for analysing…

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GetEvangelized

Mumbai, Maharashtra, India

Getevangelized aims to be a platform that will help thought leaders, influencers and micro celebrities on social media discover…

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Getitout helps you build your marketing from the ground up, so you can find your ideal clients, create irresistible messaging…

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getNEXT Marketing Suite

New York, New York, United States

Getnext is a marketing technology company focused on enriching the value of content and communication. Getnext was born from…

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GetSales

New York

Getsales.io is a company which provides customers with AI-powered sales engagement platform for outbound marketing.

Unrated Per user

Giftcenter

Toronto, Ontario, Canada

Giftagram is a premium gifting service devoted to modern and meaningful acts of giving. We are comprised of a curated e-commerce…

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Giftly

San Francisco, California, United States

Giftly is revolutionizing the way people give and receive gifts. We're a San Francisco-based startup upending the $100b-a-year…

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GiftTran Manager

Smyrna, Georgia, United States

Debit design technologies, inc. Has been the leading pioneer and innovator of gift & loyalty card technology for all types of…

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Gigride

London, England, United Kingdom

Arranging a gig is as easy as ordering pizza! Gigride is set to revolutionize the world of live music, and bring it up to date…

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Giide

Boulder, Colorado, United States

Giide is a content tool that combines audio with interaction - like a podcast, video and social media feed combined. We're…

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Gilbert Data Base

Las Vegas, Nevada, United States

Gilbert data is one of the peerless and believed services provider in appending services and other services as well I.e. Business…

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Givex Loyalty

Toronto, Ontario, Canada

The world is changing. Givex is ready. Since 1999, givex has provided technology solutions that unleash the full potential of…

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GlobalizeIt

Los Gatos, California, United States

Globalizeit is a no-code translation platform designed for websites and applications. Our user-friendly platform enables rapid…

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Global Loyalty

London, United Kingdom

The latest thinking in loyalty technology that delivers the most comprehensive range of capabilities to the loyalty sector for…

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Business email marketing software solution for windows ► g-lock easymail7, e-mail verifier, email processor, wpnewsman…

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Glue Loyalty

Or Yehuda, Israel

Glue loyalty makes it easy for every local business owner to create a digital branded loyalty club for their business in minutes…

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Glynk

Bengaluru, Karnataka, India

We are a custom software development company that specializes in serving the proptech industry. Our team of passionate developers…

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GMap Leads Generator

Dhaka, Bangladesh

Automated lead generation is now easier and more effective with leadstal.com Leadstal is a B2B lead generation tool which helps…

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GoBabl

Philadelphia

Gobabl is a location-based social media data, insights and engagement platform. Our mission is to help businesses meet their…

Unrated
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Showing 4,560 of 6,484 — 1,924 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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