Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Follow Per Click

San Diego, California, United States

Our product started out as a novelty joke amongst the founders to share humorous banner ads to each other. After receiving…

Unrated

FollowupByte

Longueuil, Canada

Follow up byte est un logiciel conçu pour aider les entreprises qui fournissent des rendez-vous ou prospect à contrôler…

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“fys-lead management” is an integrated system, designed for focused sales people, who always occupied with their sales targets…

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Follr

Wappingers Falls, New York, United States

A free marketing system for sports teams, fans and supporters clubs! Follr empowers your fans to show their support and connect…

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Fooji

Lexington, Kentucky, United States

We help brands create powerful customer experiences with promotions, gifting, and ecommerce solutions. Our software products are…

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Formation

San Francisco, California, United States

Formation empowers companies to achieve true 1:1 personalization at enterprise scale. We use artificial intelligence (AI) and…

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FORTVISION

New York, United States

Fortvision is a one-stop shop to improve all your sales and marketing KPIs using marketing automation and web personalization…

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Get working within seconds with an instant, one-click cloud-hosted forum bundled with powerful tools.

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FOSHO

Chicago

Fosho is a data-driven martech company that leverages AI and data technologies to help brands grow globally and provide…

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In a digital-first world, Fountain provides a streamlined interface for organizations to design custom stationery and compose…

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FOUR Software

Cambridge

One word urls How to use it in 4 simple steps: 1. Go to four.me 2. Type in the word you want to use 3. Set the url you want it to…

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Fourwaves

Montréal

Fourwaves is the unique platform that powers knowledge events ⚡️ event website Our event website is of paramount importance…

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Foxly URL Shortner

Surat, Gujarat, India

Foxly a link shortener, includes numerous features that let you customize your shortened link and create the perfect…

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FoxPush

United Arab Emirates

We are a rapidly-growing technology firm on a mission to make push notification technology accessible to all website owners…

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FRAME

Singapore, Singapore

At framez events & production, we turn visions into reality. With over 2 decades of industry expertise and a 100% client…

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Frameable Spaces

New York, New York, United States

Thoughtfully-designed tools for work and play

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Freckle.io

San Francisco, California, United States

Freckle is the modern AI enrichment platform for HubSpot and Salesforce users. Companies like bolt, applause, sleekflow, knowify…

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Free contact us forms that are responsive and secure, ready to download, and really easy to install

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Free Review Monitoring

Maryland, United States

"Need to know when a new review comes in on a major or industry-specific review site? Signing up for this free tool will send you…

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FreeShipping

Hartford, Connecticut, United States

FreeShipping.com: Proudly rewarding shoppers for 20 years. Get 10% Cash Back, free shipping, free returns and more at 1,000+ top…

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FreeStand

New Delhi, Delhi, India

We empower consumer brands to create, manage, and measure real-world customer interactions - product sampling, test drives…

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Fresh Lead Finder

London, England, United Kingdom

Fresh lead finder is a cloud-based app for finding marketing lists based on any keyword or industry in any town or city in the…

Unrated

Freshtix

Atlanta, Georgia, United States

Freshtix provides powerful ticketing solutions, software development, call center services, in-house event marketing, equipment…

Unrated
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Showing 4,512 of 6,484 — 1,972 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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