Founded in 1998, icon1 communications launched as a web design and application company working and developing cloud-based…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
The bluestone room is situated in the oldest commercial building in auckland. Combining the character of a superbly restored…
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Eventfinity is the best all-in-one hybrid event platform for connecting both live and virtual audiences, and it's backed by a…
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Eventfolio is a multi-event management and personalisation platform for managing multiple events that require highly creative and…
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Australian online event registration and ticket sales
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Eventgroove, the one-stop integrated SaaS platform for events and fundraisers is pioneering a radical customer-centric approach…
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Eventhive allows event and conference organizers to easily generate buzz, arrange conference information, and create engaging…
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Event hub is mission control for premium business events, helping organisations manage premium inventory and hospitality services…
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「eventhub」は、企業が営業、マーケティング、採用や顧客関係維持のためにイベントを開催する際に利用する、ビジネスイベントに特化したイベントプラットフォームです。数十人規模のウェビナーから、大規模オンライン展示会まで幅広い種類のイベントをオンライン空間で開…
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A leading event app platform in 14 countries, which has already powered over 1000 events of all types, both public and internal…
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Zeuz is a hybrid cloud tool with the goal to combine efficiency and scaling when it comes to multiplayer game hosting. It was…
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Event management platform eventifier provides everything you need to enhance the attendee experience across your events with…
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Eventilla provides cloud based event management services to companies that want to stand out and let their own brand shine with a…
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Cloud-based event booking, planning, management software for event professionals. Customize and integrate into any existing…
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Evention is a mobile-based event management solution to elevate event organizing experience and to create premium experience for…
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Eventival is a European company that rose to prominence in the film industry as the creator of the most widespread film festival…
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𝗪𝗲 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁. 𝗪𝗲 𝘁𝗲𝗮𝗰𝗵 𝘆𝗼𝘂 𝘁𝗼 𝗿𝘂𝗻 𝗶𝘁. Eventkaddy is a comprehensive event app and management platform…
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Event lightning is an online platform that specializes in booking, managing and executing successful gigs. Gigbase connects…
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Event logic is a powerful, web-based, comprehensive tool for sourcing, planning, and sending invitations to all types of…
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Eventmachine provides cloud software tools for online event planning and automated quoting. For hotels and venues wanting to…
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Eventmaker is a leading European event technology platform helping organizers deliver smarter, more efficient, and more engaging…
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Icm provides smart and user friendly online event registration software for your meetings. We have solutions for organizations of…
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Eventmapstudio is a cloud-based software that lets you quickly and easily create, manage, and share your event layout. Built-in…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.