Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Monitor everything that is being said about your company or product on all the channels that matter, be it web or social media.

Unrated

BambooBox

Wilmington, Delaware, United States

At bamboobox, we deliver intelligent ABM as a fully managed, tech-powered service. What sets us apart is our ability to implement…

Unrated

All-in-one lead generation & sales acceleration platform that helps automate your customer acquisition with data-driven…

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BanterX

Palo Alto, California, United States

Banterx is a Palo Alto based technology company that enables conversational advertising on chatbots across messaging platforms…

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Base.me

Belgrade

Base.me is a professional link building management platform created for SEO agencies and consultants to improve their link…

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Batimatech

Montréal, Canada

La mission de batimatech est de favoriser l’innovation, la collaboration, l’agilité et l’intégration des meilleures solutions…

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BayEngage

Atlanta, Georgia, United States

Targetbay is the all-in-one marketing and customer engagement suite designed for ecommerce businesses looking to accelerate…

Unrated Subscription

Baymard Premium

Farum, Capital Region, Denmark

Empower your digital team with instant access to industry-specific UX insights. Improve ROI on your UX projects and increase…

Unrated

BAZO.io

Lublin, Lublin, Poland

Bazo.io to system do monitorowania aktywności klientów na stronach internetowych, umożliwiający pozyskanie nowych leadów…

Unrated

комплекс SEO инструментов для анализа посещаемости сайтов и продвижения в органической выдаче поисковых систем.

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Beae

Hà Nội, Vietnam

Beae việt nam là công ty công nghệ được thành lập từ năm 2020. Chúng tôI đang cung cấp giảI pháp thương mạI đIện tử cho hơn…

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BeeBoard

East Norriton

Independent it consulting From home to office: remote or onsite

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Beeem

Newark, Delaware, United States

Your business on peoples' phones instantly without apps or typing.

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Beem

London, England, United Kingdom

Beem is a global market leader in employee apps. We're on a mission to help companies engage and empower their employees with a…

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Beetexting

Bloomington, Illinois, United States

Business class team texting to help sales and service teams! With a 98% open rate, texting is the next key player in marketing…

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BeLive

Gurgaon, Haryana, India

Multitv: your partner in innovative solutions for modern broadcasting and events At multitv, we are the #1 video SaaS provider…

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Weve got an unbelievable number of free tools, deals, and resources to help you succeed in your freelance business. Come inside…

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BeTheBrand

London, England, United Kingdom

Bethebrand is the brand and marketing workflow, archive and compliance system of choice for many UK and international brands…

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Bettercast

Melbourne

Bettercast is a leading all-in-one event management platform designed to simplify and elevate your virtual and hybrid events…

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Bettercontact aggregates 20+ premium contact data providers such as people data labs, rocketreach, and datagma into one…

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Increase your sales/email subscribers with 20+ marketing tools incl. Popups, header bars, page/form builder, testimonials, live…

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BetterMail

Auckland, Auckland, New Zealand

Email service providers have a track record of having complicated and expensive pricing, and confusing platforms. So we started…

Unrated

Bidgely

Mountain View, California, United States

Bidgely is the indispensable innovation partner for utilityai. Bidgely’s patented disaggregation technology unlocks opportunities…

Unrated
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Showing 3,840 of 6,484 — 2,644 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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