Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

610 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Linkdex

Twickenham, England, United Kingdom

The linkdex enterprise SEO platform is delivered as SaaS - software as a service. It's a platform. Not a series of disparate and…

3.8 5 reviews

Newspoint

Warszawa, Mazovia, Poland

Newspoint provides advanced global media monitoring and big data analytics: ☑ internet monitoring (social media, blogs, forums…

3.8 2 reviews Subscription

OutboundEngine

Seattle, Washington, United States

We believe every business deserves great marketing. Outboundengine helps businesses grow by making online marketing simple and…

3.8 150 reviews

SMAudience

Melbourne, Victoria, Australia

Smaudience provides unparalleled competitive intelligence for social media as well as the information you need to make all your…

3.8 10 reviews

Social Standards

Oakland, California, United States

Rapidly changing markets demand next-generation business and investment strategies rooted in the voice of the consumer. Our bi…

3.8 2 reviews

LeadFerret

Woodland Hills, California, United States

The leadferret database contains business and social information on 30+ million companies and contacts, and can be accessed…

3.7 8 reviews

Percolate by Seismic

New York, New York, United States

Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…

3.7 72 reviews

Post Planner

San Francisco, California, United States

Post the best content in your industry - in minutes per month. Schedule posts to LinkedIn, Instagram, Facebook, Google biz…

3.7 41 reviews

Warfare Plugins

Harbor Springs

A small team of WordPress enthusiasts who love building things for digital content creators. Our primary product, social warfare…

3.7 3 reviews

BrandYourself

New York, New York, United States

Brandyourself is a leading online reputation management and privacy company. We provide diy tools and custom services to help…

3.6 18 reviews

Brandchats

Terrassa, Cataluna, Spain

Brandchats es una completa herramienta de monitorización de marca con la que podrás analizar de forma íntegra la presencia de tu…

3.5 1 reviews

Customer Alliance

Berlin, Berlin, Germany

Customer alliance is a guest feedback intelligence platform for hospitality businesses. We turn guest feedback into clear…

3.5 2 reviews

Dialogix

Valley, Queensland, Australia

Dialogix is an australian social media monitoring tool that shows you what is being said about your brand, industry and…

3.5 1 reviews

GroupM

Dubai, United Arab Emirates

Groupm is wpp’s media investment group and the world’s largest leading media investment company with a mission to shape the ‘next…

3.5 4 reviews

Post Sticker

Warsaw, Mazovia, Poland

Looking to take your brand's online presence to the next level? Look no further than post sticker! For nearly a decade, we've…

3.5 3 reviews

Scrunch

Brisbane

For marketers who want to grow their reach, revenue & careers. The scrunch ultimate marketing membership & 10+yrs digital agency.

3.5 11 reviews

Snoopreport

Irvine, United States

Instagram monitoring platform We keep track of what users do on Instagram Know what users like, comment and whom they follow on…

3.5 2 reviews

Social Elephants

Mataró, Cataluna, Spain

Are you ready to unlock the power of AI and elevate your social media reporting?. With social elephants, you’ll gain unparalleled…

3.5 1 reviews

SocialRep

San Anselmo, California, United States

Socialrep is a pioneer in enterprise social media technology and methodologies. The socialrep platform was originally developed…

3.5 1 reviews

Somiibo Twitter Bot

Los Angeles, California, United States

Somiibo is a premium social media marketing and growth service that automates your social media activity to boost your online…

3.5 1 reviews

Start A Fire

Tel Aviv, Israel

Start a fire (formerly tomodo) - http://startafire.com Get full value from content you share on social media. Automatically add…

3.5 2 reviews

TopicPulse

Austin, Texas, United States

Futuri empowers broadcasters, digital publishers, and content creators with al-driven solutions that maximize audience engagement…

3.5 1 reviews

Leadscampus

West Chicago, Illinois, United States

Welcome to leadscampus on LinkedIn! We are a leading digital marketing company specializing in providing high-quality leads to…

3.4 4 reviews

Ayrshare API

New York, New York, United States

Ayrshare's APIs provide the core infrastructure for social media posting, management, and analytics. The ayrshare API takes care…

3.3 3 reviews
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Showing 384 of 610 — 226 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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