Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Audyence is building software that dramatically improves the ROI of B2B demand generation efforts. Demand generation marketers…

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Augmania

Berlin, Berlin, Germany

Augmania is a storytelling tool that enables marketers to build interactive ar campaigns and eventually memorable experiences to…

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Aurea Infer

Austin, Texas, United States

Businesses today face increasing pressure to scale efficiently, cut costs, and stay ahead of the competition, but manual…

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Auris

Hyderabad Telengana, India

We use technology and analytics to draw insights from unstructured consumer data, wherever that might be. Our vision is to find…

Unrated Subscription

Authentic

London

Manage your influencer marketing campaigns and generate ROI report for your whole campaign automatically. Add content creators so…

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Auto Affiliate Links

New York, New York, United States

Wp Auto Affiliate Links automatically replace important keywords/product references from your content into money making affiliate…

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Autocare Association

Bethesda, Maryland, United States

The auto care association is the voice for the auto care industry-a coast-to-coast network of 500,000 independent manufacturers…

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AutoConvo.io

Miami, Florida, United States

Autoconvo is a software service that initiates new conversations and automates the lead flow of your business. With a back-end…

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Automata

Hingham, Massachusetts, United States

With automata's AI-powered content repurposing platform, marketers can streamline their content creation pipelines by multiplying…

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AveLIVE

Singapore, Singapore

Avelive (under avenevv) is a virtual event solution and platform provider that augments online event experiences with curated…

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Avem

Phoenix

Digital dawn is the creator of the avem platform. The avem platform is standardizing the venue visitor experience and includes……

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Avesapi

Ortaköy, İstanbul, Turkey

Our lightning-fast serp API enables you to scrape real-time data from Google, bing, yandex, and Instagram.

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Axaco Event Management

Stockholm, Stockholm, Sweden

At axaco event management systems we believe in helping event organisers to organise and run the best events they can…

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Azmarq

Gautam Buddha Nagar, India

𝗔𝘇𝗺𝗮𝗿𝗾 𝗧𝗲𝗰𝗵𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 is a cpaas and conversational engagement company with 𝟭𝟮…

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B2B Funnel

Chennai

We specialize in building custom inorganic B2B email lists to supercharge your outreach and fuel business growth. 🚀 whether…

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B2C PrintShop

New York, New York, United States

B2CPrint is the developer of today`s most advanced online printing solutions, chosen by hundreds of print providers worldwide as…

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Babbler

Paris, Île-De-France, France

Babbler changes the way PR gets done ! We’ve designed the first social media platform for media relations. Babbler is the only…

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Simple and powerful backlink building management tool.

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Searching backlinks by keywords is more effective than I had imagined at first. BacklinkSpy is an excellent addition to Majestic…

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Showing 3,816 of 6,484 — 2,668 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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