We are a technology company focused into digital signage software services and solutions. We have pioneered in putting forward an…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Aberdeen strategy & research, a division of spiceworks ziff davis, with over three decades of experience in independent, credible…
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Founded in 2005, abierto is a leading digital engagement solutions provider focused on the convenience store and convenience…
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Augmentez de 40% vos mesures d'audience avec notre solution qualifiée #cnil ! #alternativegoogleanalytics #cookies #rgpd…
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We help agencies and SaaS teams turn complex data into clear revenue insights. As a white-label analytics and revops partner, we…
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Abrumpo llc is a software development company with the goal of bringing to market software products directed at consumers and…
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At ab tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands…
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Accountinsight helps you put your B2B ads in front of the companies that matter most - even when their teams are working…
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Data company providing millions of B2B and B2C data records. Buy verified data including name, email, phone, LinkedIn address…
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At accurate append - we live and breathe data. Our team has a combined 45+ years of data processing experience. Our mission is…
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Acheron software is an enterprise information management (eim) software and services company. We are an opentext partner…
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Experts in the creation of digital experiences & interactive media. With over 22 years in the software industry acquire digital…
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33 mile radius is a lead generation and solutions company that delivers measurable ROI for its clients in home service…
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Actatek group is a pioneering leader in the realm of iot, biometrics, and rfid solutions, dedicated to revolutionizing security…
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Actio is an event management system that provides 360-degree event solutions for virtual, hybrid, and in-person events.
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AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the…
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Active connex (ac) is a multi modular software platform developed by the events industry for the events industry. It has been…
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About fischer & kerrn We create frictionless and unique workplaces for our customers by providing them with innovative and…
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Activetickets: effortless ticketing for every organization Activetickets is the go-to platform for organizations looking to sell…
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Activishop started from a educationnal toy shop owners seeking for better learning environment for our kids as well as a sharing…
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Le groupe corep lighting est le leader en France de la fabrication d’abat jour et de lampes décoratives avec environ 30% du…
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Cyberwolf is dedicated to helping publishers grow by providing easy to use and cost-effective technology solutions that allow…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.