Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,280 businesses

Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 714Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

LinkedIn automation software to generate sales through automated prospecting. Trusted and proven approach!

3.4 4 reviews

LiveIntent

New York, New York, United States

Liveintent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with…

3.4 15 reviews

MapMyUser

Lucknow, Uttar Pradesh, India

Mapmyuser provides realtime user analytics. You can track online users, their current activity and their geolocation. Use our…

3.4 10 reviews

Mapp Empower

London, England, United Kingdom

Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…

3.4 42 reviews

Outbrain

New York, New York, United States

Outbrain is a leading technology platform that drives business results by engaging people across the open internet. Outbrain…

3.4 89 reviews

Radio.co

Manchester, England, United Kingdom

Create, manage, and grow your internet radio station with ease - all from your browser. Yes, starting a radio station can be…

3.4 8 reviews

Zerys

Chardon, Ohio, United States

Backed by more than 10 years of content marketing experience, interact media is the content marketing software development firm…

3.4 16 reviews

Ascent360

Lakewood, Colorado, United States

Ascent360 is the proven, AI-first customer data platform built for hospitality. By unifying data across pms, f&b, spa, golf…

3.3 2 reviews

Ayrshare API

New York, New York, United States

Ayrshare's APIs provide the core infrastructure for social media posting, management, and analytics. The ayrshare API takes care…

3.3 3 reviews

BrandMyMail

Two Rivers, Wisconsin, United States

Brand my email is an email identity governance platform built for regulated businesses. Since 2012, brand my email has helped…

3.3 2 reviews

3.3 4 reviews

CallRoot

Newark, Delaware, United States

Callroot is a cloud based call tracking software for marketing teams and agencies. Callroot allows you to track & record incoming…

3.3 3 reviews

Clever Elements

Berlin, Berlin, Germany

Newsletter software should be clever and simple. Grow into a newsletter professional. With the help of clever elements®.

3.3 4 reviews

Put your social media on autopilot. Auto post and schedule blogs, photos, rss, news and videos to Facebook, Twitter, Instagram…

3.3 16 reviews

EFI MarketDirect Cross Media

Londonderry, New Hampshire, United States

Efi is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Efi develops…

3.3 3 reviews

Flodesk

San Francisco, California, United States

Flodesk makes simple, intuitive software tools to help entrepreneurs grow their businesses. You can use it to design and send…

3.3 21 reviews

Goo

Guatemala

Get full insight of your marketing data, integrate all marketing data sources in one single platform, create unlimited automated…

3.3 2 reviews

Hiplay is evergreen content management tool. It automates your social media management tasks and improves your content reach.

3.3 2 reviews

hittail

Palo Alto, California, United States

Hittail is grass-fed, organic software lovingly handcrafted by hittail inc., California. We know software is only one piece of…

3.3 2 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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