Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,280 businesses

Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 714Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

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3.8 72 reviews

The best way to engage in #twitterchat & #twitterparty conversations. Follow #hashtags & events. Curate your Twitter stream…

3.8 12 reviews

Uniguest

Nashville, Tennessee, United States

Uniguest is a world leader in providing secure engagement technologies, giving our customers the opportunity to connect with…

3.8

Unlayer

San Francisco, California, United States

Empowering teams to build better content, faster - without writing a line of code Unlayer is the embeddable content builder…

3.8 9 reviews

UserBob

Mustang, Oklahoma, United States

Userbob helps companies provide their users a better experience by allowing companies to see their website from the perspective…

3.8 2 reviews

ViewStub

Orlando, Florida, United States

Viewstub is a live event platform that helps connect event organizers, speakers, and experiences to virtual attendees! As an…

3.8 4 reviews Quote-based

Wisepops

Paris, Île-De-France, France

Intelligent popups SaaS for online marketers. Used by 1500+ ecommerce companies. In Paris & San Francisco.

3.8 9 reviews

XING Events

Lekki Ajah, Lagos, Nigeria

Kennievision entertainments is an online comedy organization based in lekki peninsula, lagos, the heart of entertainments in…

3.8 2 reviews

Il database di PagineGialle.it rappresenta sicuramente la sorgente più ampia ed aggiornata per chi cerca attività commerciali…

3.8 2 reviews

AvantLink

Park City, Utah, United States

Avantlink is an industry leading, cost-per-sale, affiliate marketing network. Our technology is user-friendly and leading-edge…

3.7 3 reviews

Belly

Chicago, Illinois, United States

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3.7 12 reviews

Backed by independent media and cryptocurrency veterans, free from blockchain sponsorship and influence, bitcoinnews is the…

3.7 5 reviews

Blurb

Seattle

About blurb® Blurb is a bookmaking platform and creative community specializing in photo books and the tools to self-publish…

3.7 15 reviews

Cint Connect

Stockholm, Stockholm, Sweden

Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic access to…

3.7 3 reviews

Clickedin is an AI-based lead generation platform to help you manage your LinkedIn sales campaigns. It’s not a browser extension…

3.7 42 reviews

Createsend.ie is an initiative of acton bv, a leading internet consultancy agency based in co. Clare. We have been creating…

3.7 3 reviews

Delio 1Click

Madrid, Madrid, Spain

Delio lead management (by walmeric) organiza y automatiza sus acciones de marketing para accelerar las ventas y fidelizar a sus…

3.7 3 reviews

eventPower

Tampa, Florida, United States

By meeting planners, for meeting planners. Eventpower serves the meeting and convention industry by providing conference…

3.7 3 reviews

Geotoko

San Francisco, California, United States

Geotoko is a location based marketing and analaytic platform for businesses and brand to run real-time location based promotion.

3.7 6 reviews

Glasshat

Sydney, New South Wales, Australia

Glasshat takes the guesswork out of growing a business online by helping businesses effortlessly create and put into action…

3.7 3 reviews

GroupHigh

Boulder, Colorado, United States

Grouphigh is a marketing software platform used by more than 400 agencies and brands to identify bloggers, social media profiles…

3.7 18 reviews

LeadFerret

Woodland Hills, California, United States

The leadferret database contains business and social information on 30+ million companies and contacts, and can be accessed…

3.7 8 reviews

Lucid

Global, United States

Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic access to…

3.7 3 reviews

Clean your email list & improve your email performance. Mailboxvalidator validates your mailing list to give you better ROI on…

3.7 16 reviews
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Showing 3,144 of 6,280 — 3,136 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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