Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and evaluation tools for…
3.9
11 reviews
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 714Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
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3.8
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3.8
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3.8
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Affiliatewp is the easiest and best affiliate management plugin for WordPress.
3.8
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3.8
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Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…
3.8
Pioneering journey intelligence Journey insight is the only platform that combines one of the world’s largest customer behavior…
3.8
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3.8
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Atompark is a developer of well-known internet marketing software (including atomic mail sender and atomic email studio) and…
3.8
13 reviews
We make it easy for people and businesses create fully customizable maps with useful data.
3.8
2 reviews
Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…
3.8
3 reviews
Big motions has certain criterion that require worthy fulfillment in order to function as a satisfactory company. This would…
3.8
13 reviews
Brandreward is a boutique platform solutions company that offers a variety of proprietary affiliate marketing traffic solutions &…
3.8
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3.8
5 reviews
Buzzoole, agent of influence, accompagna le aziende nell’evoluzione dell’influencer marketing sviluppando strategie innovative…
3.8
3 reviews
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3.8
2 reviews
Camilyo has been providing white-labeled, online presence and marketing solutions for local media and marketing service companies…
3.8
2 reviews
3.8
5 reviews
From pioneering affiliate marketing to powering the future of connected commerce, cj has been the trusted leader in…
3.8
12 reviews
Click is the only complete marketing technology solution that is natively integrated with Microsoft dynamics CRM. Our top-rated…
3.8
212 reviews
Critical impact’s cutting edge technology and marketing expertise simplify the marketer’s quest for effective email marketing. We…
3.8
7 reviews
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3.8
3 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.