Online rewards is a technology and marketing services agency that builds private label incentive and loyalty programs for…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
6,280 businesses
Omnistar affiliate software is the leader in providing affiliate software to thousands of companies world-wide. The software is…
Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…
Oxwall is a computer software company.
Perfectpost - social commerce: optimized. Perfectpost is a social media optimization platform for e-commerce marketers to…
Perfectpost - social commerce: optimized. Perfectpost is a social media optimization platform for e-commerce marketers to…
Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…
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Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…
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Axa global direct brings together all of the axa group’s direct insurance subsidiaries. Launched in 1992 as direct assurance, it…
Preferred patron loyalty, llc. Is a leading provider of customer engagement software and loyalty programs throughout the United…
All-in-one business marketing platform, only kind in marketplace to deliver value to your business with • premium toll free…
Prime mlm software routinely develops complex applications that benefit the large multi-level marketing sector. Globally, this…
Printeron is true cloud printing™ for desktop and mobile -in any cloud. Now owned and managed by eprintit.com since acquisition…
Today, printnow offers the most flexible online editing technology for customizing print products via the internet. It automates…
Asset, tax & property management
Promoboxx is a software platform with supporting services for brands to engage their independent retailers with brand-compliant…
Weblife was acquired by proofpoint. View the press release: https://www.proofpoint.com/us/newsroom/press-releases/proofpoint-enter…
Prowl is a push notification client for iOS. Push to your iPhone, iPod touch, or iPad notifications from a Mac or Windows…
Rankingcoach is an AI-powered digital marketing solution that resellers desire and smbs love. Our mission is to make digital…
Lead qualification and concierge as a service. Our concierge will engage any of your leads within 90 seconds, 24/7! Unresponsive…
Showing 2,928 of 6,280 — 3,352 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.