Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,280 businesses

Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 714Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Our two powerful B2B lead generation software solutions allow you to aggressively increase the growth of your revenue and leads…

4.1 4 reviews

Comscore

Reston, Virginia, United States

Comscore (nasdaq: scor) is a global, trusted partner for planning, transacting and evaluating media across platforms. With an…

4.1 59 reviews

Continually

Belfast, Northern Ireland, United Kingdom

We make sure you never miss another lead from your website. Today, when people visit your site - say to request a product demo -…

4.1 15 reviews

Copywritely

Tallinn, Estonia

SEO content software for text analysis and content optimization. Online tools for SEO pros. Detect content issues & fix them…

4.1 11 reviews

Customer Link

New York, New York, United States

At pwc, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than…

4.1

data.ai Ascend (formerly App Annie)

San Francisco, California, United States

App annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 800,000…

4.1 10 reviews

Datafinder

Redmond, Washington, United States

Datafinder is an easy-to-use, self-service data enhancement tool. Datafinder has the data to help you understand your customers…

4.1 6 reviews

Digital Element

Peachtree Corners, Georgia, United States

Digital element is the global ip geolocation and intelligence leader. In business for more than two decades, the company has…

4.1 4 reviews

Dyspatch

San Francisco, California, United States

Empower your team to create, innovate, and grow with the dyspatch email builder. Dyspatch is an industry-leading solution for…

4.1 92 reviews Subscription

EasyLocator

Farmington, Utah, United States

Easy locator's mission is to provide a simple, straight forward solution that enables you to add a store locator service, dealer…

4.1 7 reviews

EmailOctopus

London, England, United Kingdom

Emailoctopus offers email marketing for next to nothing. The platform provides a simple and intuitive user interface which allows…

4.1 27 reviews

EmailVerifier.com

Paphos, Pafos, Cyprus

Emailverifier.com is an enterprise grade email verification and email validation service. We run multiple email validation checks…

4.1 10 reviews

Evite

Los Angeles, California, United States

Evite exists to make gathering feel possible. We're the original digital invite-built not just to collect rsvps, but to handle…

4.1 63 reviews

Experts Exchange

Atascadero, California, United States

Technology can change the world's problems, but it takes people to make it happen. Join a collaborative community of vetted…

4.1 34 reviews

Factiva

New York, New York, United States

Dow jones is a global provider of news and business information, delivering content to consumers and organizations around the…

4.1 54 reviews

Fanpage Karma

Berlin, Berlin, Germany

The only social media tool you'll ever need. Manage, analyze, engage, publish, and research - all in one place. No juggling, no…

4.1 20 reviews Freemium

Feathr

Gainesville, Florida, United States

Feathr is the marketing and communications platform purpose-built for associations, nonprofits, and arts and culture…

4.1 18 reviews

Feedbackexpress helps amazon sellers manage their feedback communication with buyers. Remove neutral and negative feedback…

4.1 8 reviews

GlobeNewswire

El Segundo, California, United States

Marketwired is now globenewswire by notified. Marketwired was a newswire service and distributor of company press releases…

4.1 84 reviews

GrowSurf

Chicago

Automate customer acquisition at the lowest possible cost. B2C, fintech, and SaaS companies using growsurf’s referral program…

4.1 4 reviews

Infinite MLM Software

Kozhikode, Kerala, India

Infinite mlm software is a leading mlm software development company, providing 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞…

4.1 12 reviews

Inmar Intelligence Retail Cloud

Winston-Salem, North Carolina, United States

Welcome to inmar intelligence, recently certified a great place to work®! Through curiosity and the intelligent use of data and…

4.1

Instasent

Madrid

Instasent helps dtc & ecommerce brands connect with their customers through targeted, data-driven sms campaigns 📲. Built for…

4.1 7 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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