Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

836 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Bitblox is an online tool designed to make landing page creation easy and it comes with an end-to-end solution: landing page…

4.5 1 reviews

Bitly

New York, New York, United States

Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…

4.5 646 reviews

BoomSonar Suite

Şişli, İstanbul, Turkey

Tick tock boom was founded in 2009 as the first digital PR and online reputation agency in turkey. Serving the widest spectrum of…

4.5 4 reviews

brax.io

Vancouver, British Columbia, Canada

Brax enables content distribution at scale by providing a single platform for bulk management, unified reporting and rule-based…

4.5 10 reviews Freemium

CAKE

Laguna Beach, California, United States

Cake has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage…

4.5 59 reviews

Campaign sherpa provides users with actionable insights related to search engine optimization (SEO) and website user experience…

4.5 1 reviews

Chatmeter

San Diego, California, United States

Chatmeter is the brand intelligence company reimagining customer connections and reputation management through AI-powered deep…

4.5 263 reviews

CleverTap

San Francisco, California, United States

Clevertap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value…

4.5 320 reviews

conexa Event-App

Darmstadt, Hessen, Germany

Conexa - die professionelle app für ihr event conexa begleitet ihre event mobil und flexibel. Profitieren sie von mehr…

4.5 1 reviews

Contently

New York, New York, United States

Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the…

4.5 84 reviews

Dynosend

Sheridan

Dynosend helps you engage your customers from the day they sign up with email marketing, marketing automation and contact CRM…

4.5 1 reviews

Email on Acid

Centennial, Colorado, United States

Put your best email forward with email on acid! For every campaign, every message, and every inbox, email on acid has the…

4.5 40 reviews

Ensight

London, United Kingdom

Ensight aims to solve today’s marketing problems through a laser-sharp focus on the challenges of multi-channel content creation…

4.5 4 reviews

Epixel MLM Software

Wilmington, Delaware, United States

Epixel solutions the leading mlm software provider with a dynamic team of professionals to develop customized mlm software that…

4.5 1 reviews

Feng-GUI

Rehovot, Israel

Feng-gui is the world’s first visual insights platform, specializing in predictive eye-tracking and AI-driven attention analysis…

4.5 1 reviews

FullStory

Atlanta, Georgia, United States

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital…

4.5 236 reviews

Funnel

Stockholm, Stockholm, Sweden

The global marketing intelligence leader, funnel helps thousands of marketers at brands like havas media, home depot and publicis…

4.5 105 reviews

Gamooga

Hyderabad, Telangana, India

Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through…

4.5 17 reviews

Gummicube

San Jose, California, United States

Gummicube™ is a leader in providing big data analytics for app stores in addition to industry-leading app store optimization, app…

4.5 3 reviews

Hashtracking

Red Bank, New Jersey

Hashtracking provides powerful real-time intelligence and insights for social media campaigns and events. Using hashtracking…

4.5 1 reviews

New generation of web analytics for startups and small businesses in asean, providing simple interface yet professional analytics.

4.5 37 reviews

Iconosquare

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

Improvado

San Diego, California, United States

Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help…

4.5 53 reviews

Inbox Tracker

New York, New York, United States

Edatasource is the leader in email deliverability technology and performance insights. Founded in 2003 as the industry's first…

4.5 10 reviews
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Showing 264 of 836 — 572 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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