At bluebird, we create omni-channel experiences aimed at opening meaningful conversations with your target accounts, accelerate…
5.0
1 reviews
Category
Account-Based Marketing Software
Software for identifying, prioritising and marketing to named accounts using intent data, predictive scoring and coordinated multi-channel outreach.
For more than 30 years, fgi has been recognized as a leading provider of marketing solutions. We combine advanced research and…
5.0
Propensity is the only account-based marketing (ABM) platform with contact-level attribution. Easily run omnichannel ABM…
4.9
6 reviews
Xiq: where iq and eq meet AI to boost B2B sales and marketing! Xiq brings together generative AI (xgpt) with behavioral…
4.9
45 reviews
Folloze is the AI-powered personalization platform that helps b6b marketing and sales teams create dynamic, relevant buyer…
4.8
41 reviews
Somos uma plataforma de prospecção digital que ajuda empresas B2B a gerarem leads mais qualificados para seus processos de…
4.8
2 reviews
Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…
4.8
11 reviews
Influ2 is built for the messy reality of B2B sales: - actionable contact-level intent. Spot the moment named buyers start…
4.7
37 reviews
Metadata is an AI-driven B2B digital advertising platform. You run the media strategy. AI runs the ads. By consolidating campaign…
4.6
242 reviews
Trendemon is a web personalization & account-based marketing orchestration solution - A goal-based journey orchestration platform…
4.6
62 reviews
Bombora Audience Solutions connects the B2B ecosystem in a one-of-a-kind data co-op of leading publishers, brand websites, and…
4.5
3 reviews
Cyance, an expandi brand, is the leading provider of global, B2B intent data, delivering the most extensive reach for European…
4.5
20 reviews
Terminus is now part of demandscience - please visit demandscience: https://www.LinkedIn.com/company/demandscience/ Demandscience…
4.4
433 reviews
Account based marketing, account centric sales, account engagement analysis, account playbooks on Salesforce.com
4.3
5 reviews
Intentsify empowers B2B marketers to turn buying signals into pipeline by enhancing conversions among decision makers at priority…
4.3
16 reviews
Kwanzoo provides a signal-based pipeline growth platform both directly to B2B and b2b2c brands and as a white label solution that…
4.3
4 reviews
Find in-market accounts at every buyer journey stage. By capturing buyer research signals across 20 distinct sources, lead onion…
4.3
12 reviews
When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even…
4.3
99 reviews
We are a fast, lean tech company driven by a passion to empower individuals and companies in a market with massive potential…
4.3
11 reviews
Headquartered in walnut, CA, with offices in chennai, India, pipecandy is a vertical data-as-a-service company tracking more than…
4.3
35 reviews
We combine our data expertise with a decade of marketing experience to help scaling B2B companies accelerate their GTM campaigns…
4.3
3 reviews
Typical sales development processes and buyer intent offerings are inefficient and too generic - leading to low conversion rates…
4.2
6 reviews
The Integrate Demand Ecosystem connects the essential data, technology and consulting services providers marketers need to…
4.2
70 reviews
Expandi jabmo, recognized in the 2024 gartner® magic quadrant™ for ABM platforms, powers account based marketing for the world's…
4.1
44 reviews
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These vendors sell the infrastructure behind account-based marketing: tools that let you name the specific companies you want as customers, watch for signals that those companies are in a buying cycle, and then run coordinated campaigns — display ads, personalised web pages, email, direct mail — aimed at the actual people inside those accounts rather than at anonymous form-fills. Once in place, marketing stops measuring itself on lead volume and starts measuring account engagement: who at the target company is reading what, which departments are showing up, and whether the account as a whole is moving toward a buying decision. Sales gets a different kind of handoff — not a name and email address, but a picture of an account's activity across multiple contacts.
People go looking for this when the usual lead-gen approach has stopped matching how their business actually sells. That's typically a company with a defined, finite list of accounts it needs to win — often enterprise or complex B2B deals with several stakeholders — where inbound leads keep arriving from companies that were never going to buy, while the accounts that matter show no engagement at all until a deal is already half-lost to a competitor. Sales and marketing start arguing about lead quality, deals stall because only one buyer at the account was ever contacted, and nobody can say which target accounts are actively researching the company versus which have gone quiet.
The products differ mainly in how much of the problem they take on. Some are purely data providers, supplying intent or firmographic signals that you feed into your own CRM or marketing automation platform; others are full orchestration platforms that also build the ad campaigns, personalise the web experience and manage the workflow end to end. Predictive and AI-scoring vendors focus on telling you which accounts to prioritise; advertising-led platforms focus on reaching the people at those accounts wherever they browse. When comparing them, look at what signals they actually use (intent, technographic, engagement, or self-reported), how deep the integration goes with the CRM and marketing automation you already run, how many accounts and contacts the pricing model assumes, and how much strategic setup — segmentation, messaging, channel selection — is left for your team to do versus handled by the platform.