Category

Account-Based Marketing Software

Software for identifying, prioritising and marketing to named accounts using intent data, predictive scoring and coordinated multi-channel outreach.

85 businesses

Darwin CX

Toronto, Ontario, Canada

Revolutionizing subscription management for a digital-first world Darwin cx is the leading platform for subscription lifecycle…

Unrated

Deepintent

New York, New York, United States

Deepintent is the leading healthcare demand-side platform (dsp), purpose-built to help marketers plan, activate, and optimize…

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Delivr.ai is precision targeting. Real-time buyer insights. De-anonymized intent to connect with in market buyers.

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Docket

Palo Alto, California, United States

Docket is the agentic marketing platform for B2B revenue teams. Its AI marketing agent is always on - engaging website visitors…

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Fibbler

Stockholm, Stockholm, Sweden

Fibbler helps you see which companies view or engage with your LinkedIn ads and Google ads, connect them to pipeline and revenue…

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FollowupByte

Longueuil, Canada

Follow up byte est un logiciel conçu pour aider les entreprises qui fournissent des rendez-vous ou prospect à contrôler…

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FusionGrove Platform

London, England, United Kingdom

Most B2B sales leaders face the challenges of pipeline expansion and quota attainment. Fusiongrove is the data-driven sales…

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Intandemly

Hyderabad, Telangana, India

Intandemly technologies, established in 2017 and based in hyderabad, India, is a leading revenue pipeline partner for B2B SaaS…

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IntelCues

Chennai, India

Intelcues identifies companies that match the ideal customer profile of your products & services and offers key insights on…

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The Intentwise platform is purpose-built to help brands, sellers and agencies maximize returns from their Amazon advertising…

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Inuvo IntentKey

Little Rock, Arkansas, United States

Inuvo, inc. (nyse American: inuv) is a disruptive AI specifically designed for modeling media audiences. Intentkey® AI is a…

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KABOOM ABM

Gurgaon, Haryana

Dotconverse is asia's leading managed tech powered B2B marketing agency. We are trusted by fortune-grade brands to empower their…

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Keen Decision Systems

Research Triangle Park, North Carolina, United States

Keen decision systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing…

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LineIntent

Philadelphia, Pennsylvania, United States

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Maestro ABM

Wilmington, Delaware, United States

Maestro is ABM SaaS to help companies to sell to enterprises and target accounts through the ABM process with personalized each…

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MRP Prelytix™ is the only enterprise-class account-based sales & marketing platform™. Our technology and services empower client…

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NextRoll

San Francisco, California, United States

Nextroll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted…

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Openthrive

Bengaluru, Karnataka, India

We design website and commerce experiences. From desktop, tablet, and mobile to a modern and seamless customer experience on…

Unrated
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These vendors sell the infrastructure behind account-based marketing: tools that let you name the specific companies you want as customers, watch for signals that those companies are in a buying cycle, and then run coordinated campaigns — display ads, personalised web pages, email, direct mail — aimed at the actual people inside those accounts rather than at anonymous form-fills. Once in place, marketing stops measuring itself on lead volume and starts measuring account engagement: who at the target company is reading what, which departments are showing up, and whether the account as a whole is moving toward a buying decision. Sales gets a different kind of handoff — not a name and email address, but a picture of an account's activity across multiple contacts.

People go looking for this when the usual lead-gen approach has stopped matching how their business actually sells. That's typically a company with a defined, finite list of accounts it needs to win — often enterprise or complex B2B deals with several stakeholders — where inbound leads keep arriving from companies that were never going to buy, while the accounts that matter show no engagement at all until a deal is already half-lost to a competitor. Sales and marketing start arguing about lead quality, deals stall because only one buyer at the account was ever contacted, and nobody can say which target accounts are actively researching the company versus which have gone quiet.

The products differ mainly in how much of the problem they take on. Some are purely data providers, supplying intent or firmographic signals that you feed into your own CRM or marketing automation platform; others are full orchestration platforms that also build the ad campaigns, personalise the web experience and manage the workflow end to end. Predictive and AI-scoring vendors focus on telling you which accounts to prioritise; advertising-led platforms focus on reaching the people at those accounts wherever they browse. When comparing them, look at what signals they actually use (intent, technographic, engagement, or self-reported), how deep the integration goes with the CRM and marketing automation you already run, how many accounts and contacts the pricing model assumes, and how much strategic setup — segmentation, messaging, channel selection — is left for your team to do versus handled by the platform.

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