The workado app will show you the pages on your blog have lost traffic and which have low core web vital scores that hurt your…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Workbooks is a CRM SaaS platform used by growing companies to run their business and engage effectively with their customers…
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Wowzi is a globally leading technology company that enables smes, multinationals, creative agencies, research companies, and ngos…
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What we do: Tracking and attribution software in the igaming space Other terms of describing our product: Affiliate software…
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Media prowler is the digital marketing agency of the Washington suburban press network. Wspn is one of the largest community…
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Xerolag is an AI content generation app powered by gpt-3, the latest advanced deep learning language model. With xerolag, you can…
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Turn any screen into a digital sign. Simply connect a xogo mini to your screen (or any windows 10 device running our player app)…
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Yespo is an omnichannel cdp built to help ecommerce brands easily leverage customer behavior data and the power of AI to drive…
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Yieldkit is a technology platform for performance and affiliate marketing that connects content and commerce. Matching occurs…
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Stay on top of the trends that young consumers are fueling as while monitoring your brand's performance among young consumers…
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At yumiwi, we believe events shouldn’t end when the lights go off - they should live on as engines of business growth. We…
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Zairmail is the fastest and easiest way to grow your business using direct mail (postcards, letters, self-mailers, and pressure…
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Zap~post is a direct mail automation platform that enables members to send personalised postcards to their customers at the…
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Zartico is a technology company that delivers the clearest view of visitor behavior for the tourism industry. Using advanced data…
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We’re zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. Right…
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Zembula adds verifiable incremental revenue to baseline email performance through measurable image personalization. For…
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Usage-based
Zenia is a team of content marketers using technology to optimize traffic and conversion and build content for all levels in the…
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Zex PR wire is a global PR publishing and press release distribution platform designed to support in-house communication teams…
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Ziplr is an enterprise grade solution for shortening of urls, branding of your domain, gathering of statistics with regards to…
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Zyper is now part of @discord
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.