Solus: AI-powered personalization and retention marketing Most brands know they need to personalize at the individual level…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
We help large companies to get authentic pictures and videos made by their workforce and when needed with gdpr compliance…
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Somin is an AI-powered brand strategy and creative ideation platform that helps agencies develop stronger pitch ideas and deliver…
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Sonar's data AI technology analyzes millions of public and private data sets, websites and social media channels to identify…
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Spend less time designing, more time creating high-performance content. Sovisual.co gives you access to gorgeous designs that you…
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Sparkage is a boise-based provider of state-of-the-art customer loyalty & engagement products.
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Sparkfly is a technology company that provides digital marketing solutions, focusing on creating and managing customer engagement…
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Spendgo is now a part of olo! To continue receiving updates about our solutions, please follow olo.
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Spikr engineers revenue for B2B tech companies. We generate leads, build pipeline, and support deals. Through enterprise data…
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Meltinlab is a European-based media and annual e-commerce and digital marketing summit by spitche. Since its creation, meltinlab…
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Splashmetrics is the world’s first end-to-end agentic AI platform for B2B self-serve buying. It revolutionizes sales development…
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The splitter hq vision is to optimize the consumer experience by enabling brands to use intelligent targeting, this allows brands…
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Sponsaur is a free platform allowing brands to easily collect and evaluate sponsorship, partnership, and various other types of…
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Sponsif is the next generation of cause and sponsorship marketing. It uses crowdfunding to help companies acquire customers and…
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Drive customer loyalty & grow your business with the stamp me platform. Stamp me allows you to easily set up a digital loyalty…
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Stampymail manage your email signature in a centrilized, easy and efficient way so you can transform it in a powerful…
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Stellaralgo is the world’s leading sports cdp that makes it easy to access and take action on fan data across teams and leagues…
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Stellar tech is a leading star in influencer marketing technology, pioneering solutions that transform how brands connect with…
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Sticky enables brands to break through and win in digital by providing a new and more predictive measure of media valuation. Our…
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Ocavu was acquired in 2024. Ocavu makes it easier to create, manage, and distribute 3d/ar content across all platforms through a…
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With storiad, authors design, build & manage digital their own book promotion campaigns Visit us - www.storiad.com Fan us -…
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Storyteller marketing is a full-service, marketing agency, providing creative impact to businesses that want to make a statement…
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Storyprompt is the best way to collect and showcase video testimonials from your happiest clients. Effortlessly capture, produce…
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Stratedge eliminates a company's need to conduct costly research that is required to find the most effective online platform(s)…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.