Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

371 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Traackr

San Francisco, California, United States

Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…

4.3 122 reviews Quote-based

Woorank

Etterbeek, Bruxelles-Capitale, Belgium

Woorank is an internet startup focused on providing small businesses, online marketers and seos a solution to optimize, promote…

4.3 48 reviews

Zymplify

Portstewart, Northern Ireland, United Kingdom

From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…

4.3 98 reviews

ClearVoice

Phoenix, Arizona, United States

Clearvoice takes the hassle out of content production by combining our network of thousands of vetted freelance talent, our…

4.2 23 reviews

Kenscio Email Marketing

Bengaluru, Karnataka, India

Kenscio digital marketing pvt. Ltd. Is India’s leading SaaS company for omnichannel marketing and messaging, delivering…

4.2 9 reviews

Lnkiy

India

Free url shortener with advanced links tracking and link management platform. Create your long url shorter with lnkiy.com and…

4.2 11 reviews

Mailtrap

Los Angeles, California, United States

Modern email delivery for developer and product teams in growing digital companies. Mailtrap is a bootstrapped team that's been…

4.2 10 reviews Usage-based

NinjaCat

New, New York, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews

Postie

Austin

Postie is a marketing technology company that has transformed direct mail by enabling it to perform like a digital channel. In…

4.2 3 reviews

Repuso

Tel Aviv

Reputation management, made easy. Tl;dr (too long; didn't read): - automatically monitor & collect reviews from all your social…

4.2 7 reviews

Shape Integrated Software

Bend, Oregon, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews

Reach

Seattle, Washington, United States

Hey there! We’re banzai. Our products reach millions of users every year to help marketers drive more revenue through better…

4.1 10 reviews

RedTrack.io

Vilnius, Vilniaus Apskritis, Lithuania

We're not your average ad tracking platform - we're here to improve your digital marketing and paid ads efforts. With redtrack…

4.1 14 reviews Per user

Stampede

Edinburgh, Scotland, United Kingdom

Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…

4.1 5 reviews

Stickyposts

Stockholm, Stockholm, Sweden

The easiest and most economical social media management tool all over the world! Starting from $6 montly Sticky posts features: •…

4.1 6 reviews

Wyng

New York, New York, United States

Wyng is at the forefront of B2C marketing technology, offering an AI-powered data capture & engagement (dce) platform designed…

4.1 12 reviews

3radical Voco

Bristol, England, United Kingdom

3radical is a consumer data acquisition and audience engagement solutions provider. We help organizations listen to their…

4.0 2 reviews

BrandBee

Mohali, Punjab, India

Are you spending a lot of budget on your advertising? But still not getting more leads and purchase orders? Don’t worry, brandbee…

4.0 1 reviews

Ceros

New York, New York, United States

Ceros is the no-code content creation platform for B2B interactive content. Build immersive experiences that stop the scroll…

4.0 58 reviews

Cobomba

South Bend, Indiana, United States

Marketers spend too much time on research and strategy and still end up guessing about the marketing content they create. Cobomba…

4.0 1 reviews

e-shot

Epsom, England, United Kingdom

E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…

4.0 12 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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