Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Repeat Signage

Lincolnshire

UK software developer of repeat signage digital signage software. Launched in 2009, this easy-to-use windows platform software is…

Unrated

RescueMetrics

Wellington

Rescuemetrics protects your entire martech/adtech stack from the data loss occurring today as a result of iOS changes, new…

Unrated

Respond Fast

Hayward, California, United States

Respond fast allows prospects to use any amazon alexa or Google assistant smart speaker to easily access offline offers…

Unrated

ResponseiQ

London, England, United Kingdom

Responseiq is the intelligent callback platform that helps your business increase inbound calls and conversions. 97% of consumers…

Unrated Freemium

ResponsiveAds

New York, New York, United States

Responsiveads™ enables the production of the most advanced and innovative display ads possible at 10x the speed with its…

Unrated

Reteno

Warsaw, Mazovia, Poland

Reteno is a messaging automation platform for mobile apps designed to implement your retention strategy thick and fast. We…

Unrated

Retention Rocket

San Diego, California, United States

We’re a stellar team that wants to make retention marketing simpler and more profitable for leading ecommerce retailers.

Unrated

RevGlue

Manchester, England, United Kingdom

Revglue is a SaaS platform is developed UK affiliates to help them save time and money with useful set of interactive tools, CMS…

Unrated

ReviewIgnite

Jacksonville, Florida, United States

Reviewignite provides powerful online reputation management software that helps businesses harness the power of online reviews…

Unrated

ReviewLeap

Austin, Texas, United States

At review leap we understand at the most fundamental level, marketing has changed through digital and social marketing channels…

Unrated

ReviewThread

Cypress, Texas, United States

Reviewthread helps local businesses get more reviews and fully optimize their Google business profile so they show up, stand out…

Unrated

Rewardster

Sacramento, California, United States

Rewardster provides a convenient and engaging way for your customers to connect and interact with your business, keeping your…

Unrated

RightSpend

New York, New York, United States

Rightspend is a leading global online data-driven marketing procurement platform for brand and marketing consultancy. Rightspend…

Unrated

Rizer Social

Toronto, Ontario, Canada

Rizer social is a real-time influencer marketing platform powered by artificial intelligence. Brands and advertisers use our…

Unrated

RoboRewards

St. Louis, Missouri, United States

Roborewards offers loyalty program solutions custom tailored to each business. Roborewards has multiple reward program solutions…

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Rocco is an AI-assistant which creates and posts content for you across all your social media channels on a daily basis.

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Rocketism

London

Rocketism enables B2B companies to push a button and get a sales pipeline. We drive revenue for our customers by accelerating…

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RocketOne iPlacement

West Hollywood, California, United States

Rocket one was built on a simple observation: the programmatic landscape had become over-layered with account teams, account…

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Rocks & Gold

San Francisco

Why guess what your client needs when you can know it? Rocks.gold will source your CRM with real-time data about companies'…

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ROI360

Cambridge

Roi360 provide software solutions to marketing teams, creative agencies and print service providers. Marketing managers - we help…

Unrated

Route Transactional Email

Salyersville, Kentucky, United States

Route is a software company that develops innovative tools focused on sales and marketing. Route sends automated emails based in…

Unrated Subscription

RTT Smart Sign

Washington, District Of Columbia, United States

Rttdigital signage is a leading provider of in-store marketing solutions and digital menuboards, helping businesses compete more…

Unrated

S4 Marketing Resource Center

Waunakee, Wisconsin, United States

Welcome to the suttle-straus LinkedIn page. Follow us as a resource for marketing solutions that allow you to make lasting…

Unrated

Sage SEO

Wynnewood, Pennsylvania, United States

Sage SEO is a new startup that provides a single SEO software-as-a-service (SaaS) solution for small businesses and startups…

Unrated
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Showing 2,088 of 2,276 — 188 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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