Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

QualNow

Rochester, New York, United States

Qualnow delivers video feedback from your target consumer in minutes, at a fraction of the price and hassle of traditional…

Unrated

Quattr

Palo Alto

Quattr is the AI search visibility platform. In a world where success is measured by citations in AI answers, not just rankings…

Unrated

QuitSnap Blue

Warszawa, Mazovia, Poland

Quitsnap blue is an effect. It's the effect of creators' knowledge, experience and creativity. As all our products and tools…

Unrated

QwikDash

Matthews, North Carolina, United States

Qwikdash is an all-encompassing data capture, survey and contest platform aimed to help companies engage, capture, qualify…

Unrated

Raange

Pointe-Claire, Quebec, Canada

Raange is the marketing engagement platform that powers teams to create new high-value acquisition channels and confidently…

Unrated

Race Roster

London, Ontario, Canada

Race roster is a world-class event registration system that allows event directors to oversee participant signups, donations, and…

Unrated

Rallio

Irvine, California, United States

Rallio, powered by ignite visibility, is a powerful SaaS platform designed to help multi-location and franchise brands streamline…

Unrated

Rankur

San Francisco, California, United States

Rankur is an affordable tool for social media monitoring, online reputation management, and brand protection. Every 24 hours…

Unrated

Rascasse ANALYTICS

Anvers, Vlaanderen, Belgium

We change everything you know about consumer insights. A new way of audience understanding. Rascasse is an AI-powered consumer…

Unrated

Re4m

Cobham, England, United Kingdom

From the very start, our ambition has been to make collaboration for people who work with visuals, designs and content…

Unrated

Reach Interactive

Radlett, England, United Kingdom

Reach interactive specialises in sms marketing. We provide businesses with a platform to communicate with their customers via…

Unrated Usage-based

readpeak

Helsinki, Uusimaa, Finland

We're the fastest-growing programmatic demand platform for native advertising in northern Europe, operating across ten markets…

Unrated

RealEye

Poznań, Greater Poland, Poland

Get professional eye-tracking studies for any webpage within 8 hours

Unrated Subscription

Red Marker

Sydney Streets, New South Wales, Australia

Red marker enables businesses in heavily regulated industries to scale the review of marketing content to ensure compliance. We…

Unrated

Reelevant

Paris, Île-De-France, France

Reelevant is the hyper-personalized customer experience solution that reconnects brands to people. We help brands dominate the…

Unrated

ReferMe IQ�

Atlanta, Georgia, United States

With client acquisition shifting to be digital and referral-based, the marketing environment is now all about trust and…

Unrated

ReferralHero

Philadelphia

Referralhero is referral program software that helps service businesses generate a consistent stream of new clients through…

Unrated

ReferralMagic Software

New York, United States

Turn your users and customers into referral magnets. The easiest to integrate referral tracking software for your website.

Unrated

ReIntent

Austin, Texas, United States

Reintent offers an automated contact management solution built specifically for large data companies and enterprise software…

Unrated

Reko Social

Mumbai, Maharashtra, India

Reko is a platform that matches brands to its social advocates. The system negotiates between millions of credible influencers…

Unrated

Reloy

Mumbai, Maharashtra, India

To build homes for a billion indians, real estate needs an image makeover. Reloy is championing homeowner centricity by bringing…

Unrated

Renegadeworks is an easy-to-use application to keep customers engaged and bring new business. It features several integrated…

Unrated
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Showing 2,064 of 2,276 — 212 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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