Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

NeoCurrency

Los Angeles, California, United States

Neocurrency is an independent, us-based provider that sources and supplies digital rewards, prizes, and gift cards to clients…

Unrated

Neo MLM Software

Tirur, Kerala, India

Neo mlm software | customized mlm solutions for modern network marketing At neo mlm software, we specialise in delivering mlm…

Unrated

NexAutomate

Kuala Lumpur

Nexmind AI- company that has created cutting-edge technology, "generative AI & search optimization architecture". This innovative…

Unrated Subscription

Nexoya

Zurich, Kanton Zürich, Switzerland

Nexoya is a unified AI platform that will help you overachieve your goals by optimizing cross-channel digital advertising…

Unrated

NextRoll

San Francisco, California, United States

Nextroll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted…

Unrated

Nomination

Paris, Île-De-France, France

___________________________________________ 1er service d'information et de veille sur les décideurs…

Unrated

Northpage

Southbury, Connecticut, United States

Northpage is a leading digital marketing intelligence (dmi) company that empowers marketing executives and their teams to grow…

Unrated

Notice

Riyadh, Saudi Arabia

Unifonic is an AI-native customer experience platform, purpose-built for enterprises and public sectors across emerging markets…

Unrated

Notix

Lemesos

Meet notix, a powerful push notification service! It’s your go-to tool to engage and retain your audience. You can use it for…

Unrated

Novadex

Bietigheim, Baden-Württemberg, Germany

Novadex gmbh - die spezialisten im bereich der one-to-one kommunikation. Mit dem marketing-portal novabrand ermöglichen sie…

Unrated

Now Interact

Stockholm, Stockholm, Sweden

Now interact is an AI-driven decisioning platform that helps brands understand visitor behaviour and intent, taking the right…

Unrated

Nuelink

Tetouan

Nuelink is a social media scheduling and automation tool that helps busy entrepreneurs stay consistent without the stress…

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Beachhead.io specializes in demand generation, marketing automation, and wetware development. Typical clients are funded B2B…

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Ocamba

Cheyenne, Wyoming, United States

Ocamba offers a complete suite of enterprise management applications For ad-serving, push messaging, and hood analytics…

Unrated

Ocavu Community Management

Pleasant Grove, Utah, United States

Ocavu was acquired in 2024. Ocavu makes it easier to create, manage, and distribute 3d/ar content across all platforms through a…

Unrated

Octeth

San Francisco, California, United States

Octeth is a self-hosted email marketing platform for digital agencies managing multiple clients. Own your infrastructure. Control…

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Octolis

Paris

Octolis is a SaaS to create a unified customer database, and synchronize it with your favorite tools. We seek to reconcile the…

Unrated

Odyssey Attribution

Amsterdam, Noord-Holland, Netherlands

Change the way you think about attribution and affiliate marketing! Odyssey offers advertisers and content publishers insights…

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OfferIt

Morganville, United States

Offerit is a leader in the performance marketing software industry for mobile and digital campaign management and tracking…

Unrated

Ohmylead

Dubai

🚀 transforming leads into success stories 🚀 Welcome to ohmylead CRM, where we specialize in supercharging your sales and lead…

Unrated

OKZest

Milton Keynes

At okzest, we empower businesses to deliver highly engaging and personalized experiences to their customers. Our innovative…

Unrated

Olapic

New York, New York, United States

Let your customers tell your story. With olapic, you can collect, curate, create and activate visual content, driving brand…

Unrated

OMNA from Stirista

San Antonio, Texas, United States

Stirista is the only company that combines data, email, and digital execution to help clients acquire and retain customers by…

Unrated

Omneo CX Suite

Melbourne, Victoria, Australia

Omneo is a cx suite providing the tools to leverage, support and supplement your existing customer and transactional platforms…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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