Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

512 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

iPresso

Katowice, Silesia, Poland

Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…

4.5 1 reviews Quote-based

Kitcast

Mountain View, California, United States

Kitcast is digital signage software built for speed and control. We help businesses publish content to any screen in minutes…

4.5 1 reviews Freemium

MageMail

Boston, Massachusetts, United States

Magemail's mission is helping online retailers to increase revenue through stronger customer engagement. Products include uplift…

4.5 1 reviews

MasterBase

Tallinn, Harju Maakond, Estonia

Masterbase® es una empresa tecnológica con una avanzada plataforma de automatización que, gracias al configware, permite a las…

4.5 3 reviews

Messangi

Miami, Florida, United States

Established in 2001, messangi connects companies to customers globally using versatile platforms, catering to mobile operators…

4.5 1 reviews

Mtivity

Santa Cruz, California, United States

Mtivity - SaaS solutions simplifying the complexity of marketing activation. We enable service providers and brand marketing…

4.5 1 reviews

Omnilink

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

pagewiz

Sarasota, Florida, United States

Pagewiz is the do-it-yourself landing page generator that lets you create, publish, and split-test landing pages on the fly…

4.5 1 reviews

Pathfinder

London

Pathfinder is like adding a world-class marketing employee to the team - all built into an easy-to-use Shopify app. Merchants get…

4.5 1 reviews

PlacesScout

Huntington Beach, California, United States

Places scout is a competitive intelligence and reporting platform that provides meaningful insights and data to take your SEO to…

4.5 1 reviews

PromoRepublic

Palo Alto, California, United States

Promorepublic is an AI-powered local marketing platform for franchise and multi-location brands. We unify social, listings…

4.5 138 reviews Subscription

Propago

Austin, Texas, United States

Propago's marketing asset management platform allows print producers and brands to bring marketing assets under an intelligent…

4.5 4 reviews

PublishDrive

Redwood City, California, United States

We don’t just write code, we change the narrative. Publishdrive delivers innovative solutions to the publishing industry that…

4.5 1 reviews Subscription

Roistat

Wilmington, Delaware, United States

Roistat is a marketing analytics SaaS platform that provides >40 metrics on marketing performance in regard to sales. Roistat’s…

4.5 1 reviews

Salesmsg

Delray Beach, Florida, United States

Simple, scalable, two-way business texting & calling.

4.5 63 reviews

SendCloud

Wuhan, China

One of the leading email and sms providers in mainland China ,with more than 70,000 enterprise users。 With years of chinese…

4.5 1 reviews

Senuto

Warszawa, Mazovia, Poland

Senuto is a SaaS-based SEO analytics platform and know-how consultancy that delivers data to help you easily improve your search…

4.5 12 reviews

seoClarity

Chicago, Illinois, United States

Seoclarity is the natural search insights and content optimization platform that helps brands connect with customers in the…

4.5 90 reviews

shoprank

Woolwich, England, United Kingdom

Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…

4.5 1 reviews

Sloyalty

Kowloon, Hong Kong

S loyalty is a funded and growing startup building next generation global ecommerce marketing and loyalty solutions. Our products…

4.5 1 reviews

Streampage

Centerville, Utah, United States

Streampage helps businesses of any size and industry build and strengthen trustworthy customer relationships in the digital…

4.5 2 reviews

Swift Social

Hove, England, United Kingdom

Swift social is a multi-channel social media management platform designed to enable individuals and small business owners to gain…

4.5 1 reviews

technologycounter.com

Pune, Maharashtra, India

Technology counter is an online software recommendation platform. We help businesses, professional and organisations find the…

4.5 1 reviews

Twinword Ideas

San Jose, California, United States

As natural language processing (nlp) company, twinword provides unique experience for your keyword research process. Combining…

4.5 1 reviews
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Showing 192 of 512 — 320 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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