Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

390 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Clastic

San Diego, California, United States

Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……

4.4 13 reviews

cMercury

Kochi, Kerala, India

Cmercury is a powerful, cost-effective email marketing platform designed for growing businesses, high-volume senders, and modern…

4.4 4 reviews

Cyberimpact

Terrebonne, Canada

Email marketing made easy. Welcome to cyberimpact, a Canadian email marketing solution designed to make your life easier. With…

4.4 11 reviews

Dialog Insight

Quebec, Quebec, Canada

Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…

4.4 10 reviews

DirectIQ

Lewes

With directiq's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out…

4.4 34 reviews

D�engage

London, England, United Kingdom

transform your data into meaningful customer experiences at the moments that matter most. our customer experience data platform…

4.4 10 reviews

Finteza

Limassol

Finteza is an advanced comprehensive analytics tool that tracks and analyzes traffic, funnels, conversions, landing pages, and…

4.4 5 reviews

FirstHive

Sunnyvale, California, United States

Firsthive is an intelligent customer data platform that builds unique customer identities by ingesting data from all sources of…

4.4 13 reviews

Flexmail Software

Genk, Vlaanderen, Belgium

Flexmail is het meest toonaangevende e-mailmarketing platform in belgië. Wij bouwen elke dag aan innovatieve software die onze…

4.4 14 reviews

Invoca

West Hollywood, California, United States

AI that connects online marketing to offline revenue. Connect your marketing spend with the revenue it drives and optimize every…

4.4 865 reviews

Iterable

San Francisco, California, United States

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…

4.4 319 reviews

LeadWorx

Los Angeles, California, United States

Your sales team is reaching out blindly to hundreds of prospects every day, with the hope that one of them is looking for your…

4.4 11 reviews

Lemnisk

Bengaluru, Karnataka, India

Lemnisk’s composable cdp provides the data and AI platform for real-time marketing activation, while keeping your data where you…

4.4 4 reviews

Marsello

Wellington, Wellington, New Zealand

We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…

4.4 31 reviews

Mindbox

Москва, Москва, Russia

Mindbox - облачная платформа автоматизации маркетинга. помогает бизнесу обрабатывать данные клиентов и в едином окне запускать…

4.4 6 reviews

MindFire

Irvine

Mindfire is omnichannel marketing technology that proves direct mail ROI. We connect physical mail to digital response-tracking…

4.4 11 reviews

Terminus ABM Platform

Atlanta, Georgia, United States

Terminus is now part of demandscience - please visit demandscience: https://www.LinkedIn.com/company/demandscience/ Demandscience…

4.4 433 reviews

User.com

Paris

Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…

4.4 38 reviews

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use vero to send email, iOS/Android…

4.4 27 reviews

zigihub

Alpharetta, Georgia, United States

Zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, sales…

4.4 8 reviews

Actito

Louvain-La-Neuve, Wallonie, Belgium

Actito is the European customer engagement platform that combines power and simplicity to enable marketing teams to orchestrate…

4.3 137 reviews
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Showing 192 of 390 — 198 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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