Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

395 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Astonish Email

Andover, England, United Kingdom

Astonish email is a cloud-based email marketing system designed specifically for ambitious small businesses. We help small…

4.4 6 reviews

Cakemail

Montreal, Quebec, Canada

Cakemail's mission is to spark, cultivate, and measure interactions between businesses and their customers. Our app and API make…

4.4 23 reviews

Clastic

San Diego, California, United States

Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……

4.4 13 reviews

cMercury

Kochi, Kerala, India

Cmercury is a powerful, cost-effective email marketing platform designed for growing businesses, high-volume senders, and modern…

4.4 4 reviews

Cohley

New York, New York, United States

Content is the connective tissue between brands and consumers throughout the buying journey. Power engaging influencer…

4.4 65 reviews

ConnectedView

Hudson, Massachusetts, United States

Connectedview is an inc. 5000 company that offers the award-winning all-in-one software products donorview & associationsphere…

4.4 15 reviews

Cyberimpact

Terrebonne, Canada

Email marketing made easy. Welcome to cyberimpact, a Canadian email marketing solution designed to make your life easier. With…

4.4 11 reviews

Delivra

Carmel, Indiana, United States

Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…

4.4 74 reviews

Dialog Insight

Quebec, Quebec, Canada

Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…

4.4 10 reviews

DirectIQ

Lewes

With directiq's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out…

4.4 34 reviews

Dynamic Yield

New York, New York, United States

Mastercard dynamic yield helps businesses deliver digital customer experiences that are personalized, optimized, and…

4.4 99 reviews

Elastic Email

Szczecin, West Pomerania, Poland

All the email marketing and delivery tools you need to communicate with your customers. Built especially with small and medium…

4.4 190 reviews

Email It

Auckland, Auckland, New Zealand

Email it is an email marketing software for all businesses sizes. You can easily create email newsletters, manage your contacts…

4.4 17 reviews

Foureyes

Lake Oswego, Oregon, United States

Foureyes connect is a different kind of data platform built for automotive retail. It brings customer and vehicle data together…

4.4 9 reviews

Imnica Mail

Furzton, United Kingdom

Imnica mail provides email marketing software for small and medium sized businesses and non-profits. The company’s applications…

4.4 8 reviews

iPost Enterprise

San Mateo, California, United States

Ipost is a leading email-sending platform purpose-built to solve real challenges in highly regulated and other data- and…

4.4 21 reviews

Iterable

San Francisco, California, United States

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…

4.4 319 reviews

MailGenius

Santa Barbara, California, United States

Mailgenius is a free email testing tool that helps you avoid the spam folder with human friendly solutions and live chat. Run a…

4.4 5 reviews

Mailstyler 2 is the template creation software that allows you to get the perfect design for your newsletter, without knowing how…

4.4 10 reviews

MailZak

Bengaluru, Karnataka, India

Mailzak powers your marketing campaigns without you making much efforts. With mailzak, email marketing is more than just sending…

4.4 18 reviews

Marsello

Wellington, Wellington, New Zealand

We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…

4.4 31 reviews
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Showing 192 of 395 — 203 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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