Fliprss enables the creation of automated email marketing campaigns that can be personalised to individual subscriber…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
211 businesses
Flypchart is a premium content writing service for growing businesses.
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Indahash is a leading influencer marketing platform connecting 900+ global brands with millions of influencers across 110+…
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Intellyo assists enterprises in their digital transformation by offering a single platform to plan, execute and track their…
We're inzpire me! A leading platform for influencer marketing in the nordics. On inzpire.me, advertisers can easily find…
🔥 smarter influencer campaigns, made simple, our clients see 140% better performance with 73% less effort. Join helps brands…
Juulr was, and still is, thé very first influencer marketplace in the benelux! Juulr was founded in the early days of 2016 by…
Dotconverse is asia's leading managed tech powered B2B marketing agency. We are trusted by fortune-grade brands to empower their…
Limk is a content distribution and discovery platform that helps websites grow traffic while reaching highly engaged audiences…
Linkpizza maakt content- en influencer marketing schaalbaar en meetbaar. De drijvende kracht achter linkpizza is een team experts…
Craft influencer campaigns that empower your brand's growth journey with AI-driven influencer recommendations, our personally…
Discover, visualize and use social content and data through one powerful platform. With the livereach® social cloud, brands…
Make every site better. Maker helps marketers to elevate their existing site experience and grow revenue with ease. Our AI and…
Marketerboard is a workplace where everyone, in a team comes together to collaborate, engage and plan effective in-built customer…
Wir denken ki weiter. Ob mittelstand, agentur, behörde oder startup: für smarte teams und zukunftstaugliche entscheidungen…
Mobibi is a dynamic solution that develops and distributes engaging and relevant content to build brand awareness, establish…
Protagonist is the narrative analytics company. We uncover deeply held beliefs (narratives) in order to energize brands, win…
Nexmind AI- company that has created cutting-edge technology, "generative AI & search optimization architecture". This innovative…
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Super fast and modern drag and drop marketing web funnel builder for small and medium sizes businesses. Build Highly SEO…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.