Protagonist is the narrative analytics company. We uncover deeply held beliefs (narratives) in order to energize brands, win…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Nativeai is an audience analytics and content intelligence tool for digital publishers which uses machine learning and deep…
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Nexmind AI- company that has created cutting-edge technology, "generative AI & search optimization architecture". This innovative…
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Subscription
Mit ki im kundenservice richtig durchstarten. 🚀 über 100 unternehmen setzen bereits auf die smarten tools von omq, um ihren…
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Ovonts builds the execution layer for intelligent and cyber-physical systems. Intelligence breaks at execution.not at models…
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Most websites convert less than 1% of their traffic, meaning they’re losing many opportunities from their inbound efforts. They…
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Limespot is the market leader in ecommerce personalization, trusted by thousands of leading Shopify and bigcommerce merchants…
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Picasso labs helps the world’s leading brands gain real-time insights into imagery and video. Today, brands communicate with…
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Post intelligence (pi) is the world’s first AI-based social media assistant. Pi helps users make great posts and gain followers…
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Prescouter is a strategy consulting firm supporting innovation-minded clients with challenges related to strategy, science…
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Since 1998, protrack has been at the forefront of developing and distributing advanced computer vision software and technologies…
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Qoints is a software platform and data marketplace that leverages industry benchmarks to improve digital marketing results…
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Qualetics provides a revolutionary AI platform that makes it easy for you to build agentic AI solutions without using any code in…
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Qualsights is a next-generation insights company that develops disruptive technology to help brands decode human behavior…
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Recordsure provides regulated industries with market-leading AI-driven speech and document analytics tools specifically designed…
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Recosense is a natural language query-based AI solutions provider for process intelligence solutions and for the transformation…
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Riviter gives brands predictive insight from social images. Our computer vision a.I. Recognizes people, products, and places to…
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Rocco is an AI-assistant which creates and posts content for you across all your social media channels on a daily basis.
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Salesfire combines AI and customer data to help businesses identify more shoppers, deliver highly accurate retargeting, and…
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Semeon is an AI-driven text analytics platform empowering customer experience #cx Semeon overcomes language complexity by…
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Spalba is a SaaS enabled marketplace simplifying event planning for enterprises. Discover venues, design events and view your…
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Spiny.AI is not just artificial intelligence. Our purpose-built solutions for publishers merge experience and technology to…
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Accurate, private, and secure AI-driven enterprise intelligence at scale We are the enterprise AI platform built for regulated…
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Stellaralgo is the world’s leading sports cdp that makes it easy to access and take action on fan data across teams and leagues…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.