Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…
4.7
73 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
The marketing measurement engine for teams and AI agents. Cross-channel attribution, incrementality testing, marginal analytics…
4.7
9 reviews
Sentione is a conversational AI platform. We develop technology providing state-of-the-art customer service automation based on…
4.7
35 reviews
Now a part of comscore (nasdaq: scor) Shareablee was the first and only industry-level measurement solution for media companies…
4.7
14 reviews
Everyone in your network can be a powerful advocate for your brand. Scale your marketing reach by directly engaging your…
4.7
11 reviews
Tribe dynamics is now creatoriq! Creatoriq is the most trusted influencer marketing platform for organizations looking to advance…
4.7
152 reviews
Vista social is your all-in-one social media management powerhouse. We deliver unparalleled value to brands, marketing agencies…
4.7
154 reviews
Voluum is a cloud-based ad tracking & management solution integrated with the world’s leading ad networks to collect detailed…
4.7
114 reviews
The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…
4.7
199 reviews
At affise, we believe partnerships are the backbone of revenue growth in today’s digital economy. Just as a CRM is essential for…
4.6
75 reviews
Ahrefs is the marketing platform built to keep your brand discoverable across search, AI, and the web. We support modern…
4.6
451 reviews
Positivehire connects black, latinx & indigenous women who are experienced scientists, engineers and technology professionals to…
4.6
599 reviews
Appfigures is the app analytics, optimization, and intelligence choice for top developers, publishers, marketers, and analysts.
4.6
14 reviews
Your app's reputation determines success. Apps with 4+ stars capture 80% of market revenue and get conversion rates that make…
4.6
183 reviews
Aptania is an on-demand customer data platform allowing you to easily manage and analyse your customer data in one place. 🔷 grow…
4.6
11 reviews
Brand24 is an award-winning app that helps you track & engage people talking about your company. Thousands of brands of all sizes…
4.6
213 reviews
Brybe, inc. Is disrupting the digital creator industry by democratizing influencer marketing and freelancer services with brybe…
4.6
21 reviews
Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone that cares about digital…
4.6
359 reviews
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
4.6
327 reviews
We built contentstudio for the people behind the posts, the ones juggling 10 tabs, last-minute changes, and never-ending to-dos…
4.6
327 reviews
Convertcart helps online businesses deliver outstanding experiences to customers throughout their journey-build lasting relations…
4.6
23 reviews
Over 12,000 agency and in-house public relations professionals across 40 countries trust coveragebook to easily showcase & share…
4.6
171 reviews
The all-in-one platform to scale influencer and affiliate marketing campaigns. It is incredibly time consuming and difficult for…
4.6
11 reviews
Dragon metrics is the first truly global SEO platform, with all tools you need to measure performance, conduct research, automate…
4.6
27 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.