Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Linkwise

Athens, Attica, Greece

Performance marketing agency in greece. Linkwise operates the first greek affiliate network and offers clients affiliate and…

Unrated

listening247

London, England, United Kingdom

Welcome to listening247! We are redefining the landscape of intelligent data as a service (idaas). Our cutting-edge solution…

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ListWise

Auckland City, New Zealand

Listwise is the secret weapon every successful bulk marketer uses to separate the wheat from the chaff. When you acquire new…

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Liveality

Appleton, Wisconsin, United States

There is power in celebrating memories. Liveality deepens the connection to the participant, customer, fan or enthusiast…

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Livereach Command Center

Münster, Nordrhein-Westfalen, Germany

Discover, visualize and use social content and data through one powerful platform. With the livereach® social cloud, brands…

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Location3

Denver, Colorado, United States

Location3 is the preferred digital partner of multi-location brands and franchise systems, delivering enterprise strategy with…

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LoneScale

New York, New York, United States

Your CRM is lying to you. B2B contact data decays 25-35% a year. In tech, it's worse. Champions change jobs and you miss them…

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Longtail UX

Sydney, New South Wales, Australia

Founded in 2013 as the world's first customer acquisition platform, longtail UX is the fastest solution to grow your market share…

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Look4KOL

Hong Kong

We are a group of data scientists, we invented a special method to collect Instagram user-related data to enhance our clients'…

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Lootly

Orlando, Florida, United States

Lootly is a customer retention and acquisition platform that helps e-commerce brands increase repurchase rates, increase LTV, and…

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LoyalMe Customer Cloud

New York, New York, United States

Headquartered in the u.s., loyalme is a customer management platform used by global brands to automate loyalty programs and…

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LoyaltyBuilders

North Hampton, New Hampshire, United States

Loyalty builders AI-as-a-service for retailers delivers precise, accurate, and affordable predictive metrics for every individual…

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Loyalty Gator

Toronto, On

Get an edge over your competition with a loyalty program that's customized for your business. We offer cloud (web) based systems…

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Loyalty Operator

Labège, Occitanie, France

20 ans d'expertise au compteur et une équipe toulousaine pleine d'énergie pour bousculer les codes. ☀️ Chez adelya, nous…

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Loyalzoo

Ap, England, United Kingdom

Loyalzoo is a customer loyalty and retention platform built for independent retailers, hospitality businesses, and multi-location…

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LoyJoy

Münster, North Rhine-Westphalia, Germany

Loyjoy is the European agentic AI platform for customer interaction. Made in Germany, hosted in the EU and fully gdpr-compliant…

Unrated Subscription

Loymax

Москва, Москва, Russia

лоймакс россия - это компания, которая с 2010 года создает передовые решения для управления лояльностью и автоматизации…

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Loystar

Accra, Ghana

Loystar provides an digital loyalty & commerce platform that enables merchants sell and keep their customers.

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Lyyti

Turku West And Inner, Southwest Finland, Finland

Lyyti is an all-in-one event management software that helps organisations create meaningful encounters. 💚 live events 💚 hybrid…

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MADTRIX

Helsinki, Uusimaa, Finland

Modern marketing measurement •connect your marketing, sales and customer data •improve data quality with process centric taxonomy…

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Maestro ABM

Wilmington, Delaware, United States

Maestro is ABM SaaS to help companies to sell to enterprises and target accounts through the ABM process with personalized each…

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MaestroConference

Oakland, California, United States

We exist to light up the world with the power of those special conversations that engage every voice, within a shared purpose. We…

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Magezon Page Builder for Magento 2

Nam Tu Liem District, Vietnam

Magezon is a technology company, established in 2018, providing a library of Magento 2 extensions. Our world-class products…

Unrated
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Showing 1,896 of 2,276 — 380 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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