Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

INFO DEPOTS

York, New York, United States

Infodepots caters to a diverse clientele, including everyone; from small businesses to large corporations, spanning multiple…

Unrated

InfoXite

Sharjah Emirate, United Arab Emirates

You work with a team of experienced freelancers focused on helping you generate qualified B2B leads through accurate, targeted…

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Infynd

Bracknell, United Kingdom

🚀 supercharge your success with infynd! 🚀 Unlock the ultimate B2B data solution for sales, marketing, and recruitment in the…

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We're hiring: https://angel.co/company/inguro 1. Traction: we raised €345k from 14 angels, generated €15k in poc revenue, have a…

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InLead Software

Nantes, Pays De La Loire, France

Inlead est la 1ère plateforme de marketing digital locale, pensée spécifiquement pour les réseaux d’entreprises. Alain affelou…

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Inmoji

San Francisco, United States

Inmoji is launching an exciting new consumer engagement platform. We invite brands to captivate the hearts and minds of their…

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Insight Mobile

Brighton And Hove, United Kingdom

Insight mobile is one of the UK's leading B2B and B2C mobile app development company. We have developed over 100 bespoke apps in…

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Intandemly

Hyderabad, Telangana, India

Intandemly technologies, established in 2017 and based in hyderabad, India, is a leading revenue pipeline partner for B2B SaaS…

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IntelCues

Chennai, India

Intelcues identifies companies that match the ideal customer profile of your products & services and offers key insights on…

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Intelitics

Costa Mesa

Most marketers in gaming are still betting on metrics that don't matter. They're optimizing for clicks, first deposits, and…

Unrated Subscription

Intellicomp CI

St. Paul, Minnesota, United States

Dws associates was founded in 1982. Our team has more than 200 years of combined hands-on sales, marketing, applications…

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INTELLIMIX

Westport, Connecticut, United States

Teg analytics is a data-science-as-a-services company and helps organisations make better decisions at the intersection of…

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Intellyo Creator Engine

Vienna, Wien, Austria

Intellyo assists enterprises in their digital transformation by offering a single platform to plan, execute and track their…

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InterFunnels

Birmingham, England, United Kingdom

Interfunnels enables your business to jump-start and grow online. It is a cloud-based turnkey software for sales funnel building…

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Intersec Data Monetization

Winterthur Puteaux, France

Intersec is a global leader in AI, metadata and location intelligence solutions. We leverage artificial intelligence to empower…

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Inviter

Gaithersburg, Maryland, United States

Life's special moments deserve more than traditional cards and invitations. Inviter lets you get creative and add your personal…

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Inwise

Tikwa, Israel

Since 2002, thousands of companies and organizations have been using inwise digital messaging solutions to bring good news to…

Unrated Usage-based

inzpire.me

Oslo, Oslo County, Norway

We're inzpire me! A leading platform for influencer marketing in the nordics. On inzpire.me, advertisers can easily find…

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iovox

London, England, United Kingdom

The iovox AI platform unlocks the potential of every customer conversation, from calls and texts to chats. Trusted by leading…

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IP Decisioning data

Washington, Dc

When decisions need to be made within milliseconds to deliver contextualized digital content, block access to a site, commerce…

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iPR Software

Encino, California, United States

Ipr software inc., http://www.iprsoftware.com/, provides PR and marketing software solutions to the world’s most respected…

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IREV

Limassol, Cyprus

Irev makes the industry's most advanced SaaS platform for managing affiliate programs, digital advertising and all types of…

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ISEBOX

London, England, United Kingdom

Far more than just a digital news distribution solution, isebox is a unique tool for storing, managing and distributing content…

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Izicap

Paris, Île-De-France, France

Izicap provides local businesses with an innovative card-linked CRM & loyalty platform that transforms payment terminals into a…

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Showing 1,824 of 2,276 — 452 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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