Heylink delivers profitable and actionable insights for publishing companies that want to increase their revenue through…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
We’re here to set you up for standout client work. We know what it feels like to be creatives working in the dark. No direction…
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Hone (www.gohone.com) powers turn-key interactive content that fuels editorial, activation, conversation and research by asking…
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Htk is a leading cloud-based (SaaS) software-as-a-service provider, offering innovative data insights, machine learning and…
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Hub iq was founded upon the idea that mobile engagement between you and your audience could be, and should be better. With over…
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At hubnami we believe social media is your brand’s most important hub and you need to be able to understand the waves your…
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Humanz is an AI-powered platform that makes influencer marketing accessible, reliable and trustworthy for marketers and…
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Heyo it's hypergen 👋 Your sales results depend on your systems - we build the ones that drive revenue. We specialize in cold…
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Hypers is a leading data intelligence company in China, providing data technology solutions and services for enterprises…
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Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
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Arabyads is an ad-tech company that empowers ecommerce marketing. We offer multiple digital advertising platforms across…
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Founded in 2015 by a senior team of corporate communications, news and financial news services executives. Icrowdnewswire is a…
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Idealpath has a lofty objective: to help small businesses grow and thrive in the information age. We make this possible by…
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Vi hjælper med målrettet kommunikation, der skaber leads, salg og kundeloyalitet. Intermail har mere end 100 års historie…
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At immersion neuroscience, we’re revolutionizing how the world measures and predicts success of content and experiences. Our…
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Inclick is a 360° social media intelligence platform built for modern marketing teams. Inclick helps you get data for your own…
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Indahash is a leading influencer marketing platform connecting 900+ global brands with millions of influencers across 110+…
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Indemandly is more than just another customer messaging tool A beautifully simple conversational marketing tool for your website…
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Indigitall is the only AI-powered customer engagement platform that empowers brands to efficiently create and manage personalized…
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Industry email list has been founded more than 3 years ago catering to the demands of both small and midsize businesses…
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As the world's first hybrid platform, inflo.AI is pioneering the future of content creation. We understand that although AI is…
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Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…
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Somos um hub de soluções para marketing de influência. Na influency.me, elevamos o padrão do mercado com uma abordagem orientada…
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Since February 10th influentials is the proud new owner of buzzooka. Check www.influentials.com for more information about our…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.