See what your customers want, auto-build high-converting audiences and ads, and let AI optimise them while you sleep. Our custom…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,276 businesses
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Getitout helps you build your marketing from the ground up, so you can find your ideal clients, create irresistible messaging…
Getnext is a marketing technology company focused on enriching the value of content and communication. Getnext was born from…
Gobabl is a location-based social media data, insights and engagement platform. Our mission is to help businesses meet their…
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Groovejar helps entrepreneurs increase revenue, email sign ups, and sales online. You'll have access to a wide range of website…
Growth champ is a service which manages your social media profiles and help you increase your influence. We currently have an…
Growthscore helps you identify your happy customers and drive reviews, referrals and testimonials. Fully automated!
Vacation reputation gives you the tools you need to get more 5-star reviews, appear at the top of local searches, grow your…
Gtrsuite is an innovative organic drive-to-store platform for dealer networks. Generate high intention leads for your dealers…
Guni is an australian-built business communications platform that helps companies run real conversations - at scale. We bring…
Gushcloud is a global creator and ip management and licensing company powered by AI.
H5mag is a simply magic design platform that allows brand-owners and designers to easily create their own, amazing-looking…
Your company is what your customers make of it. The importance of positive, powerful customer experiences with your brand is…
Word of mouth marketing is the oldest form of brand advocacy. People will always trust their friends more than they trust…
India’s most widely used customer engagement platform for hospitality and retail businesses. Hashtag loyalty enables businesses…
Herow is a location intelligence solution that allows brands to deliver better experiences for their mobile users. Built around…
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Showing 1,776 of 2,276 — 500 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.