Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Fabl

Brooklyn, New York

Acquired by britelite immersive (3q63), fabl is a rich media, cloud-based platform that streamlines the production of visually…

Unrated

feedalpha

Carlow, Leinster, Ireland

Social media content and scheduling tool with AI-integrated features. Why feedalpha? - create a brand manager where you put in…

Unrated

Fiind Smart Signals

Redmond, Washington, United States

Fiind helps businesses find their customers efficiently using machine learning - by enabling marketers and sellers tune into…

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Filtr8 enables SMB marketers to apply content curation and marketing to grow leads, engagement, and revenue.

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financeAds

Berlin, Berlin, Germany

financeads international is a performance marketing agency with a focus on the financial sector. We help financial service providers…

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Fishbowl prizes is an email capture app and platform. The app puts fishbowls on merchant websites where consumers can enter to…

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FlashEX

Sunnyvale, California, United States

Balluun is the leading provider of SaaS platform tech enabling event organizers to launch a digital experience that enables their…

Unrated

FlightCalls

West Fargo, North Dakota, United States

Flightcalls.com is a marketplace platform for affiliate marketers & publishers to sell and earn commissions from market qualified…

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FlipRSS

Onchan, Isle Of Man

Fliprss enables the creation of automated email marketing campaigns that can be personalised to individual subscriber…

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Flocktory

Jakarta, Indonesia

Flocktory is a lead generation, monetization, and personalization platform with in-house development. Our products help users…

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FLYDE

Madrid, Madrid, Spain

At flyde, we believe that managing customer data shouldn’t be complicated. That’s why our customer data platform (cdp) combines…

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Flye

San Francisco, California, United States

Audience marketing platform that gives brands the power to instantly build and understand their own audiences, then quickly…

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FlypChart Marketing Calendar

Sydney Streets, New South Wales, Australia

Flypchart is a premium content writing service for growing businesses.

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FOCUUS

Tel-Aviv, Israel

Launched in 2016, focuus is a fast-growing company in the performance marketing & analytics sphere. Elevated by the innovative…

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Follow Per Click

San Diego, California, United States

Our product started out as a novelty joke amongst the founders to share humorous banner ads to each other. After receiving…

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Fooji

Lexington, Kentucky, United States

We help brands create powerful customer experiences with promotions, gifting, and ecommerce solutions. Our software products are…

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FORTVISION

New York, United States

Fortvision is a one-stop shop to improve all your sales and marketing KPIs using marketing automation and web personalization…

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FOUR Software

Cambridge

One word urls How to use it in 4 simple steps: 1. Go to four.me 2. Type in the word you want to use 3. Set the url you want it to…

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FoxPush

United Arab Emirates

We are a rapidly-growing technology firm on a mission to make push notification technology accessible to all website owners…

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FRAME

Singapore, Singapore

At framez events & production, we turn visions into reality. With over 2 decades of industry expertise and a 100% client…

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FreeStand

New Delhi, Delhi, India

We empower consumer brands to create, manage, and measure real-world customer interactions - product sampling, test drives…

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Freshtix

Atlanta, Georgia, United States

Freshtix provides powerful ticketing solutions, software development, call center services, in-house event marketing, equipment…

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FusionGrove Platform

London, England, United Kingdom

Most B2B sales leaders face the challenges of pipeline expansion and quota attainment. Fusiongrove is the data-driven sales…

Unrated
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Showing 1,752 of 2,276 — 524 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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