Netcracker technology, a wholly-owned subsidiary of nec corporation, has the expertise, culture and resources to help service…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
543 businesses
Powerful, next generation marketing automation solutions to drive leads, sales and ensure customer success. Saglus offers…
Since 2006, stacks technology powers libraries of all types including Microsoft, California institute of technology (caltech) and…
Put your best email forward with email on acid! For every campaign, every message, and every inbox, email on acid has the…
Epixel solutions the leading mlm software provider with a dynamic team of professionals to develop customized mlm software that…
Fandangoseo is a cloud-based tool designed to run complete SEO audits effortlessly. It monitors the website’s performance 24/7…
Goodfirms is your trusted B2B review and rating platform, featuring hand picked lists of top companies backed by verified reviews…
The hyper-personalization toolkit for B2B sales & marketing teams - create dynamic images that personalize on the fly - add…
Pharma marketing has a $7 billion problem according to mckinsey's 2025 analysis of 100+ pharmaceutical companies revealed $7…
Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…
Liana technologies is an international company specialized in digital marketing and communication software. Our clients are…
For the past 10 years, limber has been helping companies to structure and manage their advocacy marketing approach. Our approach…
Daffodil software is a leading software engineering partner that’s empowering 100+ organizations across the globe with innovative…
Our two-part solution empowers leading brands with deep, industry-specific social content insights-fueling smarter decisions…
Create mobile games, guided tours, scavenger hunts, team-building games and play on smart devices! #teambuilding #outdoor…
Pathlabs (formerly lumenad, now an miq company). For almost a decade, lumenad supported marketers in their paid advertising…
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…
Established in 2001, messangi connects companies to customers globally using versatile platforms, catering to mobile operators…
Mish guru is a full service storytelling suite for snapchat stories that scales a brand’s content team, quickly. Over one billion…
Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…
Morningscore is a complete SEO & geo platform built to make search optimization simple, measurable, and engaging. We combine…
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…
Designed for print companies and sign shops. It is fast, easy to use, and secure. With ordant, you can calculate the exact cost…
Showing 168 of 543 — 375 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.