Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

SproutLoud

Sunrise, Florida, United States

Sproutloud, the leading distributed marketing platform, helps brand-to-local teams effectively market and sell through channel…

4.9 115 reviews

Threado

San Francisco, California, United States

Threado AI is an AI assistant that makes knowledge search obsolete. Powered by gpt-4o, threado AI provides instant, accurate…

4.9 12 reviews

Wrench.ai

Salt Lake City, Utah, United States

Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…

4.9 16 reviews

Zeetaminds Digital Signage Software

Chennai, Tamil Nadu, India

Zeetaminds is a global provider of digital signage software. Our software helps businesses manage their screen networks with…

4.9 7 reviews

AccuRanker

Aarhus Kommune, Central Jutland, Denmark

Accuranker is the fastest and most accurate rank tracker and llm visibility tool for agencies and enterprises. We help SEO teams…

4.8 83 reviews

Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…

4.8 24 reviews

Aivie

Zürich

Customer experience & digital customer interaction

4.8 2 reviews

ARchitect

Needham, Massachusetts, United States

Founded in 2004 and backed by polaris growth fund, arinsights provides software and consulting services to help technology…

4.8 10 reviews

Atribus

Valencia, Comunidad Valenciana, Spain

Atribus is a social listening and competitive intelligence tool where you can listen, measure and analyze what is being said…

4.8 17 reviews

Bevy

Palo Alto, California, United States

Bevy: the community enterprise platform Where experiences, forums, and user groups come together to build powerful, connected…

4.8 75 reviews

Birdeye

Palo Alto, California, United States

Birdeye is the #1 agentic marketing platform for multi-location brands, purpose-built for multi-location brands. Over 200,000…

4.8 1644 reviews

Blogely

Santa Clara

Blogely is the ultimate toolkit for freelance writers and their clients Blogely helps make it faster and easier to create…

4.8 13 reviews

BrandMail

Aiken, South Carolina, United States

Brandquantum’s innovative and secure brand consistency cloud-based software solutions help organisations to overcome their…

4.8 65 reviews

BriefYourMarket.com

Little Eaton, England, United Kingdom

Briefyourmarket is an all-in-one marketing platform, designed to help estate agents see high-quality leads returned from their…

4.8 3 reviews

BuyerGenomics

New York, New York, United States

Born from an advanced digital analytics firm in New York City specialized in etail and retail sales growth, buyergenomics was…

4.8 23 reviews

CallerReady

Pittsburgh, Pennsylvania, United States

Founded in 2010, headquartered in pittsburgh, Pennsylvania Callerready is the go-to platform for marketers looking to scale their…

4.8 3 reviews

CallHub

Washington, District Of Columbia, United States

Callhub is the leading global digital organizing platform for political campaigns, nonprofits, advocacy groups, and businesses to…

4.8 16 reviews

Charles

Berlin, Berlin, Germany

Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…

4.8 26 reviews

Converve Event Management Platform

Barmstedt, Schleswig-Holstein, Germany

Networking at your event shouldn't be luck. That's the idea behind converve. We are the event platform for B2B organizers…

4.8 5 reviews

Crossware Mail Signature

Auckland, Auckland, New Zealand

Over 1,000,000+ users use our flagship product, crossware email signature. We have clients from over 80 countries and the quality…

4.8 7 reviews
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Showing 168 of 1,235 — 1,067 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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