Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

610 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Mobiniti

Lancaster, Pennsylvania, United States

Mobiniti is a robust and user-friendly mobile marketing platform. We offer the software, services, & support to grow your…

4.6 76 reviews

NeoReach

San Francisco, California, United States

Neoreach’s mission is to empower creators by transforming their influence into sustainable income streams. We are committed to…

4.6 8 reviews

Planable

Lewes, Delaware, United States

A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…

4.6 497 reviews

PostBeyond

Toronto, Ontario, Canada

We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…

4.6 399 reviews

PostPickr

Andria, Puglia, Italy

Postpickr è la prima piattaforma di social media management interamente progettata e sviluppata in italia. Fondata nel 2013 ed…

4.6 10 reviews

Rebrandly

Rawalpindi

I'm a digital marketer with seven years of experience in SEO and smm. Today, I'm a HubSpot certified full-time digital marketer.

4.6 352 reviews

ReportDash

Kochi, Kerala, India

Reportdash enables you to create cross channel marketing reports effortlessly. Key features: - workbooks - to play with your data…

4.6 11 reviews

Resulticks

Bellevue, Washington, United States

Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…

4.6 9 reviews

ReviewInc

Los Angeles, California, United States

Reviewinc provides software and services that help businesses improve and maintain their online reputation driven by reviews and…

4.6 18 reviews

Rival IQ

Seattle, Washington, United States

Rival iq delivers analytics and competitive insights to help digital marketers make informed decisions, improve results, and…

4.6 48 reviews Subscription

Sideqik

Atlanta, Georgia, United States

Sideqik is your end-to-end influencer marketing platform. We help you understand what has influenced your brand in the past. We…

4.6 12 reviews

SmarterQueue

London, England, United Kingdom

Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses…

4.6 34 reviews Subscription

Socialinsider

Bucharest, Bucureşti, Romania

Socialinsider helps senior social media leaders instantly analyze competitors and industry performance, so they know what’s…

4.6 96 reviews

Social Status

Fortitude Valley, Queensland, Australia

Social status is a social media analytics platform used by thousands of marketers, businesses and agencies all around the world…

4.6 43 reviews

StoryChief

Ghent, Vlaanderen, Belgium

Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…

4.6 30 reviews

Swonkie

Famalicão Vilarinho Das Cambas, Braga, Portugal

Swonkie is an intuitive social media management tool. 👉create, share and measure your content on social media. 👉schedule…

4.6 28 reviews

Viral content bee is a web based platform that utilizes a crowd-sourcing model to facilitate the generation of real social media…

4.6 14 reviews

WiseStamp

New York, New York, United States

Wisestamp is an award-winning, enterprise-grade email signature management platform designed to scale with the needs of…

4.6 211 reviews Per user

zkipster

Zürich

Zkipster is the global authority for special events and guests. We provide powerful event tools and unique insights to build…

4.6 11 reviews Per user

3BL Media

Northampton, Massachusetts, United States

3bl is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and…

4.5 1 reviews

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews

AdParlor

New York, New York, United States

Adparlor is an influencer marketing performance agency, uniquely positioned at the intersection of creator marketing and…

4.5 2 reviews
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Showing 168 of 610 — 442 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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