Look at your website through your customer's eyes. Smartlook is a qualitative analytics solution for web and mobile helping over…
4.6
858 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Spotme is the enterprise event platform that helps accelerate customer relationships at scale. Run hybrid, virtual, and in-person…
4.6
106 reviews
Subscription
Storychief centralises the process of editorial teams and social media managers so they can collaborate better, distribute their…
4.6
30 reviews
We are a game-changing indonesian SaaS company revolutionizing the loyalty and rewards industry on a global scale. Our b2b2c…
4.6
58 reviews
Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…
4.6
19 reviews
Webceo llc, founded in 2000, produces the world-famous webceo SEO platform with 24 tools and white-label functionality. As of…
4.6
83 reviews
Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…
4.6
15 reviews
Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…
4.5
1 reviews
Bizzabo powers immersive in-person, virtual, and hybrid experiences. The bizzabo event experience os is a data-rich open platform…
4.5
239 reviews
Cake has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage…
4.5
59 reviews
Chatmeter is the brand intelligence company reimagining customer connections and reputation management through AI-powered deep…
4.5
263 reviews
Churn buster maximizes recurring revenue for subscription businesses through expert passive and active churn reduction. Since…
4.5
2 reviews
We, at cognitiveseo, have put the best effort to create a tool-set that will help you rank and monitor your sites better. Let me…
4.5
69 reviews
At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…
4.5
335 reviews
Brick street software develops the world’s most adaptive enterprise marketing solutions. Our multi channel messaging platform…
4.5
7 reviews
Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the…
4.5
84 reviews
Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…
4.5
242 reviews
Founded in 2007 and headquartered in Boston, Massachusetts, curata, inc. Is the leading provider of software empowering marketers…
4.5
40 reviews
Our mission is to humanize the internet. Since our launch in 2018, emotive has created the category of human-to-human marketing…
4.5
140 reviews
Giftpack exists to redefine how modern enterprises build relationships. For years, incentives have lived in spreadsheets…
4.5
3 reviews
We're here to help Shopify stores grow and expand their businesses by building apps that give them solutions. Our solutions…
4.5
2 reviews
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
4.5
110 reviews
Ideas, a sas company, powers profitable hospitality. As the global leader in revenue management, ideas supports a diverse range…
4.5
1 reviews
Europas nr. 1: ingenious partnermarketing-platform. Unsere partnermarketing-plattform wurde entwickelt, um unternehmen bei der…
4.5
3 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.