Bringing together an SEO since 2001 and a fortune 500 systems engineer, we build customizable, large-scale link building, SEO…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,276 businesses
With oooh.events you can create your event (music, sport, course, seminar, tourism, gourmet, etc.) and manage ticket sales in a…
Optculture gives retailers buying and behavioral insight about their customers with the ability to engage them through loyalty…
Optinize is a cloud-based customer engagement platform which enables marketers to track user behavior, identify their interests…
Oriel is a customer engagement and retention platform designed to help online businesses stay connected with passing website…
Outsmart is a competitive intelligence platform that helps you understand the strengths and weaknesses of your digital marketing…
Power every creative decision with artificial intelligence. Predict winning creative before you spend a dollar on marketing..…
Pebblepost is a commerce marketing platform that turns collaborative first-party data from hundreds of leading brands into…
Exults’ focus is on delivering both leads and sales to strengthen your business’ core. In order for us to accomplish this goal…
Photofy is marketing made easy for your business! Available on desktop and mobile devices, photofy enables you to create and…
One inbox. Every mobile channel. AI and humans working together for high-volume support.
Pipz platform is an actionable customer data platform (acdp). A centralized repository of all customer behavioral data that…
Plausible analytics is a simple, open source, lightweight (< 1 kb) and privacy-friendly alternative to Google analytics…
Plezi is a marketing automation SaaS for B2B companies looking to develop their inbound marketing strategy. Plezi is the…
Plusthis is the leader in add-ons and strategies for small business marketing automation systems like infusionsoft, drip, and…
Posterbooking is a whitelabel digital signage platform that is revolutionising the way advertising is displayed. Simply plug in…
Adit is proud to present pozative, their latest app that is at the cutting edge of today’s online reputation management…
Looking to grow business with email marketing. Then primailer is there for you where one can send emails and result-driven mass…
Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…
Promo.AI generates stunning weekly or monthly newsletters at the click of a button. We automagically import your Shopify…
Prospect direct is the fastest growing lead generation company serving top quality leads to franchisors and franchise…
Publing collects posts from social media platforms and displays these posts across pre-designed screens, websites, ad screens and…
Pulsate is the digital engagement engine built exclusively for community banks and credit unions. We power personalized…
Direct mail tracking w/ personal urls- see exactly who responds to your direct mail campaigns, automate follow up, and…
Showing 168 of 2,276 — 2,108 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.