Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Ontolo

Boulder, Colorado, United States

Bringing together an SEO since 2001 and a fortune 500 systems engineer, we build customizable, large-scale link building, SEO…

5.0 1 reviews

OOOH.Events

Roma, Lazio, Italy

With oooh.events you can create your event (music, sport, course, seminar, tourism, gourmet, etc.) and manage ticket sales in a…

5.0 1 reviews

OptCulture

Houston, Texas, United States

Optculture gives retailers buying and behavioral insight about their customers with the ability to engage them through loyalty…

5.0 1 reviews

Optinize is a cloud-based customer engagement platform which enables marketers to track user behavior, identify their interests…

5.0 1 reviews

ORIEL.IO

London, England, United Kingdom

Oriel is a customer engagement and retention platform designed to help online businesses stay connected with passing website…

5.0 1 reviews

Outsmart

Bangkok

Outsmart is a competitive intelligence platform that helps you understand the strengths and weaknesses of your digital marketing…

5.0 1 reviews

Pattern89

Indianapolis, Indiana, United States

Power every creative decision with artificial intelligence. Predict winning creative before you spend a dollar on marketing..…

5.0 1 reviews

PebblePost

New York, New York, United States

Pebblepost is a commerce marketing platform that turns collaborative first-party data from hundreds of leading brands into…

5.0 4 reviews

Perxi

Coral Springs, Florida, United States

Exults’ focus is on delivering both leads and sales to strengthen your business’ core. In order for us to accomplish this goal…

5.0

Photofy

Raleigh, North Carolina, United States

Photofy is marketing made easy for your business! Available on desktop and mobile devices, photofy enables you to create and…

5.0 1 reviews

PipeOne.me

Remote, United States

One inbox. Every mobile channel. AI and humans working together for high-volume support.

5.0 1 reviews

Pipz

Florianópolis, Santa Catarina, Brazil

Pipz platform is an actionable customer data platform (acdp). A centralized repository of all customer behavioral data that…

5.0 1 reviews

Plausible analytics is a simple, open source, lightweight (< 1 kb) and privacy-friendly alternative to Google analytics…

5.0 1 reviews

Plezi

Paris, Île-De-France, France

Plezi is a marketing automation SaaS for B2B companies looking to develop their inbound marketing strategy. Plezi is the…

5.0 1 reviews

PlusThis

Chandler, Arizona, United States

Plusthis is the leader in add-ons and strategies for small business marketing automation systems like infusionsoft, drip, and…

5.0 7 reviews

PosterBooking

Manchester

Posterbooking is a whitelabel digital signage platform that is revolutionising the way advertising is displayed. Simply plug in…

5.0 1 reviews

Pozative

Houston, Texas, United States

Adit is proud to present pozative, their latest app that is at the cutting edge of today’s online reputation management…

5.0 2 reviews

Primailer

Bikaner, Rajasthan

Looking to grow business with email marketing. Then primailer is there for you where one can send emails and result-driven mass…

5.0 1 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

Promo.ai

Sydney, New South Wales, Australia

Promo.AI generates stunning weekly or monthly newsletters at the click of a button. We automagically import your Shopify…

5.0 1 reviews

Prospect Direct

Dallas, Texas, United States

Prospect direct is the fastest growing lead generation company serving top quality leads to franchisors and franchise…

5.0 4 reviews

Publing

London, England, United Kingdom

Publing collects posts from social media platforms and displays these posts across pre-designed screens, websites, ad screens and…

5.0 1 reviews

Pulsate Locate

Madison, Wisconsin, United States

Pulsate is the digital engagement engine built exclusively for community banks and credit unions. We power personalized…

5.0 1 reviews

Purlem

Frankfort

Direct mail tracking w/ personal urls- see exactly who responds to your direct mail campaigns, automate follow up, and…

5.0 1 reviews Subscription
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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