Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…
4.0
39 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Scopeleads is a pre-CRM and top of pipeline lead generation software. It not only finds you B2B or digital marketing leads that…
4.0
1 reviews
B2B technology advice from experts who use it | the latest B2B technology and software advice, trends, and guidance coming to you…
4.0
1 reviews
Amplifinity referral software generates revenue growth for sales-driven companies. Amplifinity turns your different referral…
3.9
4 reviews
Brightinfo is a real time personalization engine. Our algorithm learns your website content and analyzes visitor behavior, then…
3.9
14 reviews
Leadlander is a web-based software platform that helps businesses understand how their website is being used by potential…
3.9
44 reviews
B2B GTM teams use ocean.io's prospecting data platform to find accounts and contacts no one else can. No matter how specific the…
3.9
4 reviews
Who’s your next client ? Sparklane is the first editor of predictive lead scoring solutions for the European B2B market…
3.9
4 reviews
From pioneering affiliate marketing to powering the future of connected commerce, cj has been the trusted leader in…
3.8
12 reviews
Mailclickconvert is a high-volume bulk email marketing software that enables you to send 100% can-spam compliant campaigns. We…
3.8
14 reviews
We believe every business deserves great marketing. Outboundengine helps businesses grow by making online marketing simple and…
3.8
150 reviews
We are the leading marketing automation platform serving more than 300,000 businesses daily. We operate in 9 countries, based in…
3.6
6 reviews
Capterra is the #1 destination for organizations to find the right software and services, with 100,000+ solutions across 900…
3.6
95 reviews
Based out of Vancouver, british columbia, wishpond is a provider of marketing-focused online business solutions. Wishpond's…
3.6
143 reviews
Cx network is the leading online community for global customer experience, call center, service, insight and marketing…
3.5
1 reviews
Egentic, a global leader in direct and performance marketing since 2001, boasts over 100 employees across four locations…
3.5
1 reviews
G2planet provides comprehensive event management and execution solutions to the largest organizations in the world. Our…
3.5
1 reviews
Intentdata.io, inc. Is a woman-owned marketing technology firm that provides third-party intent data to enhance clients' demand…
3.5
1 reviews
We help companies create engaging experiences that generate leads.
3.5
1 reviews
Web service that reveals the companies visiting, their interest in your products or services and their level of interest in order…
3.5
1 reviews
The source code search engine for sales! Find all of your competitor's clients: - quickly provide your sales team with new leads…
3.5
1 reviews
Nurture is a dead easy marketing automation & revenue performance management application for B2B marketers. Get started with our…
3.5
3 reviews
Pricewaiter® is a SaaS-based sales and conversion suite that helps sellers sell more, and buyers buy more, starting with a tool…
3.5
3 reviews
In a world where the inbox is more crowded than ever, reaching your customer is a technical task, but winning their heart is an…
3.5
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.