An industry certified and genuine dialogue solution marketingplatform ensures that your communications are received, home…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
395 businesses
Masterbase® es una empresa tecnológica con una avanzada plataforma de automatización que, gracias al configware, permite a las…
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Panamplify: all the agency reporting horsepower of enterprise tools-- none of the confusion or cost. Transform your standard…
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Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your…
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Rule, founded in 2007 in stockholm, with the aim of making digital communication smarter and easier. Since then, communication…
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We provide a seamlessly integrated all in one omni-channel marketing solution that enables organizations to engage in…
#1 business sms product with over 65,000 enterprise customers. Whether you are a local grocery shop sending 20 messages or a…
Streampage helps businesses of any size and industry build and strengthen trustworthy customer relationships in the digital…
Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…
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Acquired in 2022, vision6 is now a constant contact company. Vision6 by constant contact is an iso27001:2022 certified email &…
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
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Showing 168 of 395 — 227 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.