Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

211 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Zerys

Chardon, Ohio, United States

Backed by more than 10 years of content marketing experience, interact media is the content marketing software development firm…

3.4 16 reviews

Hiplay is evergreen content management tool. It automates your social media management tasks and improves your content reach.

3.3 2 reviews

TrendSpottr

Vaughan, Ontario, Canada

Trendspottr is the leading predictive trend intelligence platform for global brands, agencies and marketers. Trendspottr predicts…

3.0 4 reviews

Taboola

New York, New York, United States

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers…

2.9 26 reviews

3 Tier Logic

Vancouver, British Columbia, Canada

Lifecycle marketing solutions for the world’s most valuable brands At 9 tier logic works we specialize in helping the world’s…

Unrated

Campaignware enables businesses of all sizes to create their own digital campaigns and grow their contact list - without coding…

Unrated

Capssion

Hong

The capssion platform helps marketers execute end-to-end influencer marketing campaigns, at scale. The tech company was founded…

Unrated

Cenareo

Paris, Île-De-France, France

Founded in 6036, cenareo is the martech that puts its expertise in digital signage, smart videos management and screen fleet…

Unrated

Ceralytics

Parrish

Ceralytics is a content intelligence platform that uses predictive analytics to determine the topics that engage and drive your…

Unrated

Citia

New York, New York, United States

How new digital gets done Today everyone - from customers to employees - expects relevant, snack-able, delightful content that…

Unrated

Content Launch

Fallbrook

Contentlaunch is the first content marketing software built for small and medium sized businesses (SMB's). Cloud based and…

Unrated

Cortex

London, England, United Kingdom

We’re ledger bennett. We’re a B2B agency that’s rethinking what B2B agencies can deliver. Not just coming up with the campaigns…

Unrated

CredSpark

Brooklyn

What don't you know? It’s a question that’s simultaneously intriguing, vexing, unnerving, & ultimately, empowering. It’s a…

Unrated

Crescendo Content Marketing

Woburn, Massachusetts, United States

Crescendo is a content marketing tool to help marketers better plan, organize, create, and measure content-all in one place…

Unrated

Discover the ultimate resource for mastering content marketing. Get expert tips, strategies, and insights to captivate your…

Unrated

Dot.vu

Aarhus Kommune, Central Jutland, Denmark

Dot.vu is the leading interactive content platform that empowers brands to create interactive experiences that engage, entertain…

Unrated

Engagelyee

Gurgaon, Haryana, India

We believe in helping brands achieve more by enabling social conversations with employees. This helps brands deliver increased…

Unrated

ExpertFile

Toronto, Ontario, Canada

Expertfile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue…

Unrated

Fabl

Brooklyn, New York

Acquired by britelite immersive (3q63), fabl is a rich media, cloud-based platform that streamlines the production of visually…

Unrated

feedalpha

Carlow, Leinster, Ireland

Social media content and scheduling tool with AI-integrated features. Why feedalpha? - create a brand manager where you put in…

Unrated

Fiind Smart Signals

Redmond, Washington, United States

Fiind helps businesses find their customers efficiently using machine learning - by enabling marketers and sellers tune into…

Unrated

Filtr8 enables SMB marketers to apply content curation and marketing to grow leads, engagement, and revenue.

Unrated
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Showing 168 of 211 — 43 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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