Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

836 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

CaliberMind

Houston, Texas, United States

Calibermind is the GTM intelligence and multi-touch attribution platform for enterprise marketers seeking to make data-driven…

4.7 46 reviews

CallView 360

Mahwah, New Jersey, United States

Connect more with analytics-powered communications. Dial800 offers responsive business solutions including on-demand data…

4.7 6 reviews

Cooladata

Portland, Oregon, United States

Cooladata is a cloud-based, end-to-end, fully-managed data warehouse optimized for behavioral analysis, designed for companies…

4.7 3 reviews

DemandJump

Indianapolis, Indiana, United States

Demandjump was an SEO content strategy and development platform that enabled customers to dramatically and quickly increase page…

4.7 48 reviews

Echobox

London, England, United Kingdom

We help publishers around the world save time and increase performance with newsletter and social media automation

4.7 69 reviews

Everlytic

Waverley, Gauteng, South Africa

Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…

4.7 51 reviews

The first intelligent analytics for apps and websites. Utilizing advanced AI with machine learning and natural language…

4.7 6 reviews

Happierleads

London, England, United Kingdom

A disruptive online tool that identifies the traffic of your webpage so you can reveal valuable information about the company's…

4.7 63 reviews

IMAI

Israel

Elevate your sales through strategic influencer partnerships. Influencermarketing.AI: your one-stop solution for finding the…

4.7 26 reviews

Infinity Call Tracking

Reigate, England, United Kingdom

Built by marketers for marketers, infinity’s AI-powered call tracking shows you what happens before, during, and after every…

4.7 73 reviews

Io technologies accelerates business growth by improving every stage of a reader experience. The platform offers a simple way to…

4.7 13 reviews

Io technologies accelerates business growth by improving every stage of a reader experience. The platform offers a simple way to…

4.7 13 reviews

LogRocket

Boston, Massachusetts, United States

Logrocket combines session replay, product analytics, and error tracking - empowering software teams to create the ideal product…

4.7 565 reviews

Lucidya is an AI-native platform for customer experience (cx) intelligence that manages entire customer lifecycles autonomously…

4.7 93 reviews Per user

MarketBeam

Los Altos, California, United States

Marketbeam is the first and the only compliant social media management platform designed specifically for highly regulated…

4.7 34 reviews

Maroon.ai

Philadelphia, Pennsylvania, United States

Stealth mode

4.7 29 reviews

Moosend

London, England, United Kingdom

Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.

4.7 518 reviews Usage-based

netmind

Stuttgart, Baden-Württemberg, Germany

Web intelligence Web analytics Realtime segmentation Behavioral targeting Social media monitoring High performance web analytics…

4.7 8 reviews

Newlytics

Newark, New Jersey, United States

Discover the easiest way to figure out if your marketing is working. Newlytics is made for small businesses and marketing…

4.7 9 reviews

Nunify

Bengaluru, Karnataka, India

Nunify is a event management platform for the complete event cycle. It includes modules for event planning, guest management…

4.7 13 reviews

ORM Technologies

Dallas, Texas, United States

Most revenue teams are still guessing. Forecasts rely on rep judgment. Pipeline coverage creates false confidence. Spreadsheets…

4.7 24 reviews

Quantum Metric

Colorado Springs, Colorado, United States

Quantum metric is the customer-centered digital analytics platform for today’s leading organizations. We provide a simplified…

4.7 150 reviews

quintly

Hamburg, Hamburg, Germany

Quintly is now facelift data studio. Please follow facelift at our main page: https://www.LinkedIn.com/company/facelift-brand-buil…

4.7 63 reviews
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Showing 168 of 836 — 668 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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