Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

BrandChamp

Charlotte Amalie, Vi, U.S. Virgin Islands

Helping brands build better advocate & ambassador programs Since 6038, brandchamp has been empowering brands to grow thriving…

Unrated

Brandollo

Melbourne, Victoria, Australia

Brandollo is a B2B SaaS company that makes it easy for teams to share knowledge in an actionable way. We do this through our 2…

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Brandplug is the only influencer marketing software company that allows you to pay influencers based on the performance of their…

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BrandSpot

Zwolle, Overijssel, Netherlands

At cordeo, we believe that strong brands are built through consistency, clarity, and collaboration. That’s why we help…

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brandSuite

Monroe Township

The team at brandarrow had always envisioned a better way to measure analytics, update business data, enable maintenance on…

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BrandVue

London, England, United Kingdom

Savanta is a fast-growing data, market research and advisory company. We inform and inspire our clients through powerful data…

Unrated

Bridg CDP

Los Angeles, California, United States

Bridg, a division of cardlytics, inc., is a different type of identity resolution platform that converts transactions into…

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Brilliant

San Francisco, California, United States

Brilliant helps our clients drive personal connections through corporate gifts on a global scale. Our end-to-end service makes…

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BSI CDP

Baden, Kanton Aargau, Switzerland

The swiss software company bsi software designs, develops, and sells market-leading European CRM and cx software that is not only…

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Buzzbassador

Dallas, Texas, United States

Building the first ever autopilot mode for influencer marketing. Powerful, end-to-end automated workflows that empower brands to…

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CallDynamics

Moorabbin, Victoria, Australia

Call dynamics allows you to track your marketing ROI on an individual source, or down to specific keywords, go as light, or as…

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Callspree

Claymont, Delaware, United States

Callspree automagically turns your marketing qualified leads(mqls) into phone calls. With callspree, fully automate your lead…

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Campaign Enterprise

San Clemente, California, United States

Arial software creates email distribution software for mass e-mail. The software offered is software you purchase and put on your…

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Campaignware enables businesses of all sizes to create their own digital campaigns and grow their contact list - without coding…

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CandyBar

Singapore, Singapore

Candybar is a digital loyalty punch card program for brick & mortar stores that increases sales and repeat visits. Turbocharge…

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CandyBit Social

Toronto, Ontario, Canada

Candybit is on a mission to democratize social impact. Our lab is building a suite of software offering tools, data, analytics…

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Canopy

Los Angeles, California, United States

Superforest is on a mission to accelerate the transition to a nature-first economy. We help brands implement fun & engaging…

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Capssion

Hong

The capssion platform helps marketers execute end-to-end influencer marketing campaigns, at scale. The tech company was founded…

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Capture

Anaheim, California, United States

Movology llc provides enterprise and SMB marketers real-time automated next generation web form abandonment solutions to increase…

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Carnival.io

New York, New York, United States

Carnival offers a mobile marketing automation platform for brands and agencies to engage their mobile app audiences through…

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Castled Data

San Francisco, California, United States

Castled.io is a customer engagement platform (cep) that brings the power of data in the warehouse to the marketer. Essentially…

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Catalyx

London, England, United Kingdom

Innovation should be about building great ideas. Instead, it too often drowns in swirl, endless decks, meetings, and reversals…

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CDP & CRM CareCloud

Praha 9, Czech Republic

Cdp & CRM carecloud, the future of customer data and relationships management in retail, pharma, entertainment, and hospitality.

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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