How new digital gets done Today everyone - from customers to employees - expects relevant, snack-able, delightful content that…
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Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 714Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42
We are all citizens in an increasingly digital world; from the individual to businesses, organisations, and governments. We all…
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Owning the world’s largest, real-time database of declared consumer intent, civicscience helps advertisers and media companies…
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Clarisights is the leading marketing analytics platform for enterprises. Connect, visualize and explore all your marketing data…
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Claritas: empowering data-driven marketing With nearly 50 years of understanding the American consumer, claritas offers a…
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C-level connections provides professional B2B metrics-driven lead generation, appointment setting, and sales pipeline analysis…
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Decisions made from dashboards are no better than a random guess.
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At clientcircle, we build software that helps you grow your agency. Our tools integrate seamlessly into your existing management…
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Founded in 2003, cliqueprize® (www.cliqueprize.com) is the iphone app built for small and mid-sized businesses to run…
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Cloudengage empowers you to create and nurture your community. We do this by creating elegant, scalable, cutting edge and highly…
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Gigasource llc is a dynamic advertising agency dedicated to transforming brands and driving business growth. We specialize in…
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Cogobuzz™ is an SaaS solution powered by nconnections, a technology company based out of Melbourne, fl that produces software for…
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Cmp.ly empowers businesses and individuals alike to take control of their social media. Our proprietary commandpost and powerpost…
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Commission factory is a global performance marketing platform, with a focus on asia pacific and both an innovative and disruptive…
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Nichefire delivers predictive cultural discovery. We detect emerging cultural signals before they become trends, forecast where…
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Comunicae is a SaaS tool that allows you to: - increase the relevance of any communication or press release you send by segmented…
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The marketing / advertising platform connectedware simplifies the creation of advertising campaigns and collateral working. It…
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The world's leading brands trust contact consumers to power their email and sms campaigns. Backed by years of experience and…
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Contentlaunch is the first content marketing software built for small and medium sized businesses (SMB's). Cloud based and…
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Contest rebel is a digital automation platform designed for companies to easily create and manage contests and promotions. No…
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Quickly increase website conversions. Fast setup. Start your free trial now!
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Your users marketing & sales data in one place.
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Welcome to conversix, your go-to b6b lead generation sidekick! We're all about fuelling your sales outreach with hyper…
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Ori is a generative AI platform that harnesses gen-AI for smarter, more impactful communication. Our gen AI autonomous agents and…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.