Our mission is to empower and enable consumers, through the benjamin app, to safely and securely make more money all day, all…
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Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
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Bethebrand is the brand and marketing workflow, archive and compliance system of choice for many UK and international brands…
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Bettercast is a leading all-in-one event management platform designed to simplify and elevate your virtual and hybrid events…
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Email service providers have a track record of having complicated and expensive pricing, and confusing platforms. So we started…
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We specialise in personalised digital marketing for local businesses and multi-location brands, focusing on local search, review…
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El desarrollo, la fidelización y la retención de clientes son tres aspectos clave para la evolución de la actividad comercial. En…
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Birdease simplifies the charity golf tournament process from start to finish. A complete event management platform designed to…
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Chevannes is an integrated marketing communications firm based in jamaica and fueled by sound caribbean Intelligence. "chvnns -…
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If your signature isn’t generating business, it’s just wasted space. Black pearl transforms traditional signatures into a…
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Founded in 2006, and run by agency executives, blogsvertise is the original influencer marketing platform. We have been matching…
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Blue owl is an affiliate network with a fresh approach to affiliate marketing! With compliance laws and marketing regulations…
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We design and build martech stacks that boost business growth. Together we define success, visualize strategy, build agile teams…
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Optimize your customers' interactions with our data-driven solutions tailored to your unique business needs. Bonat delivers a…
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Brandollo is a B2B SaaS company that makes it easy for teams to share knowledge in an actionable way. We do this through our 2…
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Brandplug is the only influencer marketing software company that allows you to pay influencers based on the performance of their…
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At cordeo, we believe that strong brands are built through consistency, clarity, and collaboration. That’s why we help…
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The team at brandarrow had always envisioned a better way to measure analytics, update business data, enable maintenance on…
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SaaS business
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Savanta is a fast-growing data, market research and advisory company. We inform and inspire our clients through powerful data…
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Bridg, a division of cardlytics, inc., is a different type of identity resolution platform that converts transactions into…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.