Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

TrendSpottr

Vaughan, Ontario, Canada

Trendspottr is the leading predictive trend intelligence platform for global brands, agencies and marketers. Trendspottr predicts…

3.0 4 reviews

TrueSocialMetrics

Las Vegas, Nevada, United States

Truesocialmetrics.com - is a social media analytics tool that measures the real value of social media activity for business and…

3.0 1 reviews

Xverify

Chicago, Illinois, United States

We specialize in instant email verification to help marketers eliminate hard bounces, reduce spam complaints and minimize fraud…

3.0 2 reviews

FMG Suite

Gardena, California, United States

From day one, we’ve been dedicated to helping financial advisors build their businesses, expand their influence, and strengthen…

2.9 11 reviews

IntelliClick

Glenview, Illinois, United States

Intelliclick is email marketing software developed by business automation solutions, inc., (bas) for the goldmine user…

2.9 4 reviews

Taboola

New York, New York, United States

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers…

2.9 26 reviews

Viralwoot is a leading pinterest tool used by over 70,000 marketers, bloggers, businesses and agencies in 43 countries around the…

2.9 12 reviews

WebinarNinja

Sydney, New South Wales, Australia

Webinarninja is popularly rated as the best webinar software for coaches, trainers, consultants, and businesses. It helps you use…

2.9 37 reviews Freemium

Eventsforce

Liverpool, England, United Kingdom

Eventsforce provides SaaS event management software that powers thousands of successful events each year. With offices in London…

2.8 2 reviews

LinkedSelling

St Louis, Missouri, United States

We're a B2B lead generation and sales development firm that helps companies and/or high-level sales and marketing teams who: 1…

2.8 3 reviews

infofree

Omaha, Nebraska, United States

Salesflower is a B2B sales lead online database. We offer 14 million businesses, 23 million executive emails & 30,000 weekly new…

2.7 19 reviews

Perkville

San Francisco, California, United States

Perkville helps fitness studios, gyms, spas, salons and retail businesses turn customer loyalty into measurable referrals…

2.7

Salesflower

Omaha, Nebraska, United States

Salesflower is a B2B sales lead online database. We offer 14 million businesses, 23 million executive emails & 30,000 weekly new…

2.7 19 reviews

Ackroo

Stoney Creek, Ontario, Canada

We provide affordable and easy-to-use software solutions that help businesses of any size process loyalty rewards programs, gift…

2.5 2 reviews

AvidMobile

Kansas City, Missouri, United States

Our sms technology is licensed and branded by agencies and sms resellers and sold for additional revenue. We provide sms coupons…

2.5 2 reviews

Blitzen

Kitchener, On

Blitzen (angelpad w14) helps the SMB automate their most repetitive and manual tasks without writing any code. We make it simple…

2.5 1 reviews

BlueSkyz

Germantown, Maryland, United States

Convention strategy offers to offer a full line of attendee and exhibitor management solutions. Convention strategy group is…

2.5 1 reviews

Boingnet

Rockland, Massachusetts, United States

Boingnet's lightweight marketing automation is an easy, fast and affordable platform for direct marketers, non-profits, higher ed…

2.5 1 reviews

Icegram

India

Your website gets traffic. Icegram helps you make the most of it. From capturing leads to sending emails and engaging visitors at…

2.5 2 reviews

Intellibright

Austin, Texas, United States

Award-winning, revenue-focused digital marketing agency helping businesses achieve maximum ROI through transparent, data-driven…

2.5 1 reviews

JookSMS

Royersford, Pennsylvania, United States

Grow your business and increase customer loyalty with sms marketing. With a 98% open rate within 5 minute of receiving it …

2.5 2 reviews

LISTSERV Maestro

Bethesda, Maryland, United States

Engage your audiences and boost your organization’s impact with email newsletters, discussion groups and opt-in email marketing…

2.5 2 reviews

mLabs

São José Dos Campos, São Paulo, Brazil

A mlabs é a plataforma para gestão inteligente de mídias sociais que permite integrações oficiais com Instagram, Facebook…

2.5 1 reviews

QR Code Generator Pro

Bielefeld, Nordrhein-Westfalen, Germany

Qrcg by bitly is the fast, flexible, and trusted qr code generator that turns everyday in-person touchpoints into digital…

2.5 20 reviews
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Showing 1,488 of 2,276 — 788 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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