Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Eventsforce

Liverpool, England, United Kingdom

Eventsforce provides SaaS event management software that powers thousands of successful events each year. With offices in London…

2.8 2 reviews

LinkedSelling

St Louis, Missouri, United States

We're a B2B lead generation and sales development firm that helps companies and/or high-level sales and marketing teams who: 1…

2.8 3 reviews

infofree

Omaha, Nebraska, United States

Salesflower is a B2B sales lead online database. We offer 14 million businesses, 23 million executive emails & 30,000 weekly new…

2.7 19 reviews

Salesflower

Omaha, Nebraska, United States

Salesflower is a B2B sales lead online database. We offer 14 million businesses, 23 million executive emails & 30,000 weekly new…

2.7 19 reviews

Ackroo

Stoney Creek, Ontario, Canada

We provide affordable and easy-to-use software solutions that help businesses of any size process loyalty rewards programs, gift…

2.5 2 reviews

AvidMobile

Kansas City, Missouri, United States

Our sms technology is licensed and branded by agencies and sms resellers and sold for additional revenue. We provide sms coupons…

2.5 2 reviews

Blitzen

Kitchener, On

Blitzen (angelpad w14) helps the SMB automate their most repetitive and manual tasks without writing any code. We make it simple…

2.5 1 reviews

BlueSkyz

Germantown, Maryland, United States

Convention strategy offers to offer a full line of attendee and exhibitor management solutions. Convention strategy group is…

2.5 1 reviews

Boingnet

Rockland, Massachusetts, United States

Boingnet's lightweight marketing automation is an easy, fast and affordable platform for direct marketers, non-profits, higher ed…

2.5 1 reviews

Icegram

India

Your website gets traffic. Icegram helps you make the most of it. From capturing leads to sending emails and engaging visitors at…

2.5 2 reviews

Intellibright

Austin, Texas, United States

Award-winning, revenue-focused digital marketing agency helping businesses achieve maximum ROI through transparent, data-driven…

2.5 1 reviews

JookSMS

Royersford, Pennsylvania, United States

Grow your business and increase customer loyalty with sms marketing. With a 98% open rate within 5 minute of receiving it …

2.5 2 reviews

LISTSERV Maestro

Bethesda, Maryland, United States

Engage your audiences and boost your organization’s impact with email newsletters, discussion groups and opt-in email marketing…

2.5 2 reviews

mLabs

São José Dos Campos, São Paulo, Brazil

A mlabs é a plataforma para gestão inteligente de mídias sociais que permite integrações oficiais com Instagram, Facebook…

2.5 1 reviews

QR Code Generator Pro

Bielefeld, Nordrhein-Westfalen, Germany

Qrcg by bitly is the fast, flexible, and trusted qr code generator that turns everyday in-person touchpoints into digital…

2.5 20 reviews

SMS Central

Abbotsford, Victoria, Australia

At sms central we take reliability, customer support and simplicity super seriously. That's why after 10 years we continue to…

2.5 1 reviews

Sociallymap

Gardanne, Provence-Alpes-Côte D'azur, France

Assistant de PRésence sur les réseaux sociaux. Sociallymap permet d'automatiser sa PRésence sur les réseaux sociaux, pour gagner…

2.5 1 reviews

Spotlyte

Mountain View, California, United States

Content marketing platform to transform user generated content into dynamic brand experiences and displays. SaaS for marketing…

2.5 1 reviews

Taglayer

Anvers, Vlaanderen, Belgium

About taglayer The AI personalization employee for marketers Taglayer was founded on one core belief: Every marketer should be…

2.5 1 reviews

Tame

Copenhagen, Capital Region, Denmark

With tame’s new webinar platform, you can easily host webinars that are: - fully customisable, to be 100% on-brand - engaging for…

2.5 1 reviews

Telagus

Wallington, England, United Kingdom

Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…

2.5 1 reviews

TextCommunity

Plano, Texas, United States

Irio helps you tailor your marketing to local communities while staying on-brand at all times. Automate sms, email and more with…

2.5 1 reviews

WappBlaster

Bikaner, Rajasthan, India

Wappblaster is world's only all-in-one sales automation platform, trusted by businesses to boost revenue, automate whatsapp…

2.5 2 reviews

Growlee

St Louis, Missouri, United States

Growlee is a marketing tool let you choose social media account managers automatically to grow your Instagram account…

2.3 5 reviews
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Showing 1,464 of 2,234 — 770 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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