Grapevine connects consumer brands with the world's best creators through the industry's most comprehensive and reliable…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,276 businesses
Intellifluence is a simple, yet powerful marketing platform that helps brands partner with key influencers to achieve better…
Welcome to leadscampus on LinkedIn! We are a leading digital marketing company specializing in providing high-quality leads to…
Liveintent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with…
Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…
Outbrain is a leading technology platform that drives business results by engaging people across the open internet. Outbrain…
Backed by more than 10 years of content marketing experience, interact media is the content marketing software development firm…
Ascent360 is the proven, AI-first customer data platform built for hospitality. By unifying data across pms, f&b, spa, golf…
Newsletter software should be clever and simple. Grow into a newsletter professional. With the help of clever elements®.
Get full insight of your marketing data, integrate all marketing data sources in one single platform, create unlimited automated…
Hiplay is evergreen content management tool. It automates your social media management tasks and improves your content reach.
Inboundio is the world’s simplest digital marketing platform targeted towards individuals and small businesses looking to…
Optimize your channels for emotionally powerful communication with your customers for long-term engagement with your brand. The…
Liveworld is a human-led, AI-powered healthcare marketing agency and technology partner that helps regulated brands safely and…
Marketingship inc. Helps small businesses, nonprofits, and other organizations to connect with contacts, customers, and members…
Mytweetalerts is a new service founded on the idea that there should be a better way to search Twitter. Our sophisticated but…
Net atlantic: industry-leading email marketing solutions for effective online communication. Since 1995, we have empowered…
Refersion helps online shops track sales driven by promoters, influencers, and affiliates. We've made it easier than ever to…
ROI influencer is a technology, data and analytics company providing anonymized purchasing sales data of influencer audiences…
Serpwatch is an advanced SEO rank tracker made for modern SEO professionals. Focused on deep rank tracking insights and workflow…
Smartmetrics is Instagram analytics company. We provide the most complete Instagram analytics for business.
Software advice simplifies software buying. Through 1-on-1 conversation and trusted insights, industry-specific advisors guide…
Takumi was acquired in February 2025.
Uprinting.com launched in 2005 and currently serves thousands of on-demand print experts and graphic design professionals on a…
Showing 1,440 of 2,276 — 836 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.