Callrail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and…
4.6
1217 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Welcome to our LinkedIn page! Conference compass creates the best-on-market mobile and web event apps for in-person, virtual, and…
4.6
4 reviews
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
4.6
44 reviews
Over 12,000 agency and in-house public relations professionals across 40 countries trust coveragebook to easily showcase & share…
4.6
171 reviews
Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…
4.6
408 reviews
Eventact is a software company that develops cloud-based event management solutions providing event planners around the world…
4.6
6 reviews
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
4.6
789 reviews
The go-to marketing platform for event promoters. Hive gives you the ability to easily create revenue-generating campaigns built…
4.6
22 reviews
Reach the people who matter most and exceed goals with the leading peer-to-peer texting platform. With hustle, you can expand the…
4.6
9 reviews
The most completed AI-powered influencer marketing platform for worldwide brands and agencies, with a full stack of solutions to…
4.6
133 reviews
Scaling businesses with quality leads!! Find potential customers instantly. Whether you are a recruiter, marketeer, a startup or…
4.6
558 reviews
At ombea, we believe in the power of every customer interaction, and our goal is to help businesses grow by turning customers…
4.6
5 reviews
Piwik pro develops a privacy-first platform, providing an advanced suite of modules centered around analytics. The company also…
4.6
30 reviews
Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…
4.6
9 reviews
Salespanel is a first-party intent data analytics and customer journey tracking software. In the current landscape of customer…
4.6
11 reviews
Webceo llc, founded in 2000, produces the world-famous webceo SEO platform with 24 tools and white-label functionality. As of…
4.6
83 reviews
Zerobounce is an email validation, deliverability and email finding platform helping 500,000+ businesses reduce bounces and land…
4.6
262 reviews
Usage-based
A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…
4.5
1 reviews
Bigpicture is a leading provider of company data solutions. Via a 20m+ record dataset and growing list of APIs, bigpicture…
4.5
1 reviews
Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…
4.5
566 reviews
Clevertap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value…
4.5
320 reviews
Notice: as of jan 2026, colligso has ceased its operations. Colligso enables businesses to grow profits by helping them to…
4.5
1 reviews
At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…
4.5
335 reviews
Brick street software develops the world’s most adaptive enterprise marketing solutions. Our multi channel messaging platform…
4.5
7 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.