Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

512 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Warmupinbox.com automatically raises your email sending reputation through our network of inboxes that talk to each other.

4.7 22 reviews

Webmecanik Pipeline

Annecy, Auvergne-Rhône-Alpes, France

Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…

4.7 12 reviews

WriterZen

Singapore, Singapore

The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…

4.7 199 reviews

Captavi Platform

Sugar Land, Texas, United States

Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…

4.6 18 reviews

Captiv8

San Francisco, California, United States

Captiv8 has been integrated into influential. Follow influential for all future updates and announcements!

4.6 225 reviews

ConvertCart

Bengaluru, India

Convertcart helps online businesses deliver outstanding experiences to customers throughout their journey-build lasting relations…

4.6 23 reviews

eclincher

Sunnyvale, California, United States

Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…

4.6 408 reviews

EngageBay All-in-One Suite

Wilmington, Delaware, United States

Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…

4.6 189 reviews

Factors.AI

Stamford, Connecticut, United States

Factors is a demand generation platform that uses AI agents to help you combine diverse intent signals, segment accounts, and…

4.6 47 reviews

Grade.Us

Bellevue, Washington, United States

Grade.us is the #1 white-label review management and marketing platform for marketers, consultants, agencies, and SEO…

4.6 142 reviews Per user

The go-to marketing platform for event promoters. Hive gives you the ability to easily create revenue-generating campaigns built…

4.6 22 reviews

Hull

Atlanta, Georgia, United States

Hull was acquired by bird on March 30th, 2021

4.6 41 reviews

Instiller

Birmingham, England, United Kingdom

If your agency created a white label email and marketing automation tool, it would look like instiller. One monthly fee unlocks…

4.6 4 reviews

IROIN� Influencer Marketing Suite

Erfurt, Thüringen, Germany

The software for successfully managing influencer campaigns. Simplify and accelerate your entire campaign management - from…

4.6 9 reviews

Let's Get Digital

Groningen, Groningen, Netherlands

With let’s get digital you can grow your number of attendees, extend your brand awareness and increase the ROI of your sponsors…

4.6 14 reviews Per user

LiveSession

Wrocław, Lower Silesia, Poland

Livesession helps product teams improve growth metrics with insights into behavior and the entire user journey, using session…

4.6 25 reviews

Loomly

New York, New York, United States

Loomly is an easy-to-use social media management platform that helps you craft & schedule posts, track analytics, and manage a…

4.6 1265 reviews Freemium

MarketMuse

Boston, Massachusetts, United States

Marketmuse uses AI to accelerate content planning, creation and optimization. The marketmuse platform identifies content quality…

4.6 198 reviews

NGrow

Claymont, Delaware, United States

We automate user engagement for web and mobile apps-so you don’t have to lift a finger (well, maybe one). 🚀 1-hour setup 📈 150%…

4.6 4 reviews

Octopush

Marseille

Founded in France in 6033, octopush provides an all-in-one messaging platform that enables companies to reach their customers…

4.6 27 reviews

OneSignal

San Mateo, California, United States

Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…

4.6 432 reviews

Planable

Lewes, Delaware, United States

A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…

4.6 497 reviews

Smaply

Innsbruck, Tyrol, Austria

Smaply: journey mapping with increased flexibility, customizability, and journey management functionality. Smaply is the tool to…

4.6 12 reviews Per user
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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