Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…
3.4
42 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Publicis sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital…
3.0
2 reviews
About taglayer The AI personalization employee for marketers Taglayer was founded on one core belief: Every marketer should be…
2.5
1 reviews
[24]7.AI™ customer engagement solutions use conversational artificial intelligence to understand customer intent, enabling…
Unrated
Adbrain powers marketers and their partners to understand and engage with their customers with a personalized, consistent message…
Unrated
Aiden is a unified command centre for paid acquisition campaigns and AI-powered recommendations
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Albert is the first-ever artificial intelligence platform that plugs into a digital advertiser’s existing paid search, social and…
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Allunite is a global adtech company enabling real-time audience measurement for out-of-home (ooh) media - building advertiser and…
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With the mission of transforming everyday businesses, antsomi is a marketing technology company building the first artificial…
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Founded in 2011 by the team behind icq, dotomi and jajah-and backed by peter thiel, (via founders fund), eric schmidt (via…
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With automata's AI-powered content repurposing platform, marketers can streamline their content creation pipelines by multiplying…
Unrated
Targetbay is the all-in-one marketing and customer engagement suite designed for ecommerce businesses looking to accelerate…
Unrated
Subscription
Bidgely is the indispensable innovation partner for utilityai. Bidgely’s patented disaggregation technology unlocks opportunities…
Unrated
Botowski is a text generator made to simplify the lives of business professionals by allowing them to generate engaging and…
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For over 25 years, celebrus has set the gold standard globally for improving marketing effectiveness and preventing fraud across…
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Claritas: empowering data-driven marketing With nearly 50 years of understanding the American consumer, claritas offers a…
Unrated
Closer is an end-to-end customer relations platform. Multi-channel and multi-device communication is a benefit we’ve become used…
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Ori is a generative AI platform that harnesses gen-AI for smarter, more impactful communication. Our gen AI autonomous agents and…
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Smart convos inc is a conversational technology company that provides AI and chat powered marketing and advertising tools focused…
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Cretorial is a global brand, marketing and AI solutions partner that helps organizations grow through integrated content, digital…
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Too many organisations are suffering from market myopia, the narrow, fragmented viewpoint that obstructs organizations to…
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We unlock creative intelligence data to make your ads more powerful, and save you money. Datasine is a creative-led optimisation…
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Deepintent is the leading healthcare demand-side platform (dsp), purpose-built to help marketers plan, activate, and optimize…
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Parrot analytics is the global authority on media & entertainment intelligence. Trusted by the world's leading studios…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.