Insightech provides digital product owners, martech and analytics teams with clear user experience insights so they can…
4.8
4 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Jet interactive is an australian business communications platform that helps organisations manage inbound and outbound calls…
4.8
5 reviews
Subscription
Napoleoncat - social media management tool for results-driven teams. Built for agencies, ecommerce brands, and multi-location…
4.8
58 reviews
In today’s social and news landscape, stories don't just break in one place. They break everywhere, all at once. Newswhip by…
4.8
10 reviews
🎯 simplifying your data journey. Welcome to opentracker, where we simplify the complex world of data for business owners, newly…
4.8
3 reviews
Personyze was founded in 6004 by a group of entrepreneurs with experience in web analysis and advertising. This group realized…
4.8
3 reviews
At powerchord, we use our deep expertise in local marketing technology to guide our clients to consistent revenue growth. We work…
4.8
Rankmyapp is a global reference corporate solution in marketing and acquisition intelligence for mobile apps. With mobile…
4.8
6 reviews
Subscription
Your trusted source for lead gen & call tracking solutions Since 1990, 800response has been offering 1-800 numbers, vanity…
4.8
Experience is the message. Relayto engages advanced algorithms to automatically revamp static content into interactive microsites…
4.8
199 reviews
Ringostat is a business phone & marketing performance platform Ringostat helps optimize marketing, considering ROI, build…
4.8
40 reviews
Per user
Scaleo offers a complete affiliate ecosystem built specifically for igaming operators - not adapted from a generic performance…
4.8
22 reviews
Semcasting offers end-to-end, privacy-safe data solutions, including identity (id) resolution, audience design, and attribution…
4.8
2 reviews
Snaplytics supports teams and businesses to leverage story marketing by providing a full-service platform and actionable insights…
4.8
2 reviews
Storyly is an AI-powered content experience platform for mobile commerce. Built for mobile-first engagement, it enables smart…
4.8
86 reviews
Subscription
Uplifter is an all-in-one link management platform, that takes the complexity out of campaign tracking. Ditch the messy…
4.8
2 reviews
Vene is a set of customer-centric ad-tech performance marketing tools, created and built in Berlin by industry experts. Vene's…
4.8
3 reviews
Accelevents is a modern, enterprise-ready event management platform built for organizations that need flexibility, speed, and…
4.7
84 reviews
Adinton is a cutting edge software for analyzing and optimizing marketing campaigns. It allows to improve online marketing…
4.7
3 reviews
Bizible by Marketo, an Adobe company, leads the B2B marketing performance management space with revenue attribution and planning…
4.7
146 reviews
Hello, we’re air360! The AI-powered digital experience analytics platform that helps busy teams monitor and optimize their…
4.7
11 reviews
Airbridge offers every tool marketers need to measure, optimize, and scale app growth across platforms - all with the best…
4.7
12 reviews
Altcraft develops software for marketing and customer experience management, helping companies turn fragmented tools into a…
4.7
3 reviews
Some see us as their go-to research connoisseur. Others see us as a self-serve insights buffet. But we like to think of ourselves…
4.7
19 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.